Paid Media Manager

Job Type: Full-time, Permanent

Salary: £40,000–£45,000 per year, depending on experience

Schedule: Monday to Friday

About the Role

We’re looking for a Paid Media Manager to lead digital advertising campaigns, improve campaign performance and support customer acquisition across paid channels. This role combines hands-on campaign management with strategic planning, budget oversight and performance analysis.

Working closely with creative and account management teams, you’ll identify growth opportunities, refine advertising strategies and use campaign insights to improve results for clients.

Key Responsibilities as a Paid Media Manager

• Campaign Strategy: Develop and manage paid advertising campaigns across Google Ads, Meta Ads and other relevant platforms.
• Budget Management: Monitor advertising spend, adjust bids and allocate budgets to improve campaign efficiency.
• Performance Optimisation: Analyse cost per acquisition (CPA), return on ad spend (ROAS), conversion rates and other key metrics.
• Testing and Improvement: Run A/B tests on ad creatives, copy, landing pages and audience segments.
• Audience Targeting: Refine targeting strategies to reach relevant audiences and improve conversion performance.
• Tracking and Analytics: Monitor conversion tracking and attribution to support reliable campaign measurement.
• Reporting: Prepare performance reports and recommend actionable improvements based on campaign data.
• Team Collaboration: Coordinate with creative and account management teams to align campaigns with client objectives.

Requirements and Qualifications

• Experience: Minimum 3 years of experience in paid media, PPC, digital advertising or performance marketing.
• Advertising Platforms: Hands-on experience with Google Ads and Meta Ads Manager.
• Analytics: Working knowledge of Google Analytics 4 (GA4), conversion tracking and attribution.
• Campaign Management: Strong understanding of bidding strategies, audience segmentation, budget allocation and campaign optimisation.
• Data Analysis: Ability to interpret performance metrics and translate findings into practical recommendations.
• Reporting Tools: Proficiency in Microsoft Excel or Google Sheets and digital campaign reporting tools.
• Communication: Strong written and verbal communication skills, with the ability to explain campaign results clearly.
• Organisation: Ability to manage multiple campaigns, deadlines and priorities while maintaining attention to detail.

Benefits of the Role

• Salary: £40,000–£45,000 per year, depending on experience.
• Annual Bonus: Discretionary company bonus scheme.
• Annual Leave: 25 days of annual leave, plus public holidays.
• Pension: Employer pension contribution scheme.
• Professional Development: Funded relevant training and opportunities to develop specialist skills.
• Campaign Exposure: Opportunities to work across different advertising platforms, campaigns and client accounts.

Work Location and Setup

The work location and on-site or hybrid arrangements will be confirmed during the recruitment process.

How to Apply

If you have experience managing paid media campaigns and enjoy using data to improve advertising performance, we’d welcome your application. Please submit your CV through Indeed for consideration for the Paid Media Manager position.

We are an equal opportunities employer and welcome applications from suitably qualified candidates from all backgrounds.

Pay: £38,000.00-£43,000.00 per year

Benefits:

• Additional leave
• Company events
• Company pension
• Free parking
• Health & wellbeing programme
• On-site parking

Work Location: In person