Paid Media Manager

OVERVIEW

Lifeblood is an eCommerce growth agency and creative studiowith a clear mission: to build the UK’s most effective growth system and team for profitably scaling brands.

As a Media Buyer, you’ll work as part of a team of 5 to drive growth across paid media channels - primarily Meta, Google & TikTok Ads.

You’ll be working on mostly DTC brands within the Shopify ecosystem, experience with similar brands is a non-negotiable.

We are looking for someone that takes it upon themselves to stay abreast of our fast changing industry - a clear understanding of Andromeda, proactive adoption of AI tooling, and consistent self-development via podcasts and reading are key.

We are looking for an individual that we can mentor, coach and train to evolve into a growth strategist role; transitioning gradually from a pure play media buyer into a more rounded consultant that is trusted by our clients to support on wider growth challenging including: creative strategy, forecasting and experimentation

DELIVERABLES

Daily

• Monitor spend pacing, budgets and performance across your Meta, Google and TikTok accounts against each client's targets (ROAS, CPA, MER and new customer acquisition cost)
• Make and document optimisation decisions - scaling winners, cutting fatigued or underperforming ads, and adjusting budgets and bids - with a clear rationale logged in the account change log
• Launch new campaigns and creative tests with correct account structure, naming conventions, UTMs and tracking, built to give Meta's Andromeda system the creative diversity and signal it needs
• Check tracking and data health (Meta Pixel and Conversions API, Google enhanced conversions, TikTok Events API) and flag discrepancies between platform data and Shopify
• Keep on top of Google Merchant Center feed issues, ad disapprovals and account policy warnings before they affect delivery
• Respond to client and internal queries promptly and proactively flag anything unusual in performance

Weekly

• Produce clear weekly performance updates for each client that go beyond platform ROAS - focusing on blended MER, new vs. returning customer revenue and contribution margin, with insight and next actions
• Run weekly client calls or check-ins to review results, upcoming launches, promotions and stock levels
• Feed performance insight back to the creative team - which hooks, angles, formats and personas are winning - and request new creative to keep a steady, diverse testing pipeline
• Plan and run structured tests (creative, offers, audiences, bidding strategies, landing pages) with a written hypothesis and success criteria for each, and share the learnings
• Manage Google Search and Shopping hygiene: search term reviews, negative keywords, Performance Max asset groups and product feed optimisation
• QA and peer review accounts with the wider media buying team to keep standards consistent

Monthly

• Deliver monthly performance reports and strategy reviews to clients, forecasting spend and revenue against targets and agreeing the plan for the month ahead
• Plan around the trading calendar - seasonal peaks, product launches and key moments like Black Friday/Cyber Monday - well in advance
• Recommend budget allocation across channels based on blended results and incrementality, not just last-click attribution
• Carry out full account audits covering structure, attribution settings, tracking, audience overlap and creative fatigue
• Test new platform features, betas and AI tools, pragmatically adopting what works and sharing learnings with the team
• Identify opportunities to automate repetitive work (e.g. reporting, alerts, feed management) and help document our media buying playbooks and SOPs
• Support new business by auditing prospect accounts and contributing to proposals and pitches
• Review your personal development plan with the Head of Media Buying and keep up to date with platform certifications and industry changes

WHAT'S IN IT FOR YOU

• Fast track progression into a growth strategist role, with a dedicated mentor
• Private health insurance
• Award-winning stocks and shares pension plan
• Quarterly performance bonus based on KPI targets and agency growth
• Share Options scheme for high performers
• Annual personal training (£250) and wellness budget (£100)
• Unlimited annual leave each year (and all public bank holidays)
• Work from anywhere in the world for up to 2 weeks per year
• Lifeblood Academy training programme
• Modern gym, shower, pool table and parking facilities on site, all free to use
• Free soft drinks, breakfast and healthy snacks provided on site, free
• Join a small but mighty team, make a difference from day one
• Help us build the biggest and agency Cornwall’s ever seen
• A supportive environment focused on developing the best talent

Pay: £32,000.00-£34,000.00 per year

Benefits:

• Company pension
• On-site gym
• On-site parking
• Private medical insurance

Work Location: In person