Paid Media Specialist

Are you an expert in B2B growth strategies and LinkedIn Ads? I am recruiting on behalf of a fast-growing digital marketing insights technology and agency partner.

In this role, your primary impact will be leading B2B performance strategy and campaign execution across LinkedIn, Google and Meta for clients. Joining a collaborative Digital Performance Team, you will turn complex B2B buyer journeys into measurable customer growth, ROAS, and pipeline revenue.

Key B2B Responsibilities

• B2B Strategy & Campaign Execution: Architect, deploy, and scale high-performing B2B paid media strategies focused on spend efficiency, CPA, lead quality, and ROAS.
• LinkedIn & ABM Mastery: Lead end-to-end campaign execution across LinkedIn Ads-leveraging Account-Based Marketing (ABM) techniques, Lead Gen Forms, precision audience targeting, and multi-touch user journeys.
• Continuous Optimisation: Plan and conduct ongoing A/B testing on ad creative, B2B messaging, lead forms, and landing pages to maximise conversion rates.
• Performance Reporting: Monitor tracking accuracy, manage budget pacing, and translate complex B2B data into clear, strategic growth insights for clients.
• Client Advisory: Act as the trusted B2B performance advisor for your accounts, leading regular strategy meetings and presenting confidence-backed performance reports.

What We Are Looking For

• Mandatory Location: Must be based in Sydney, Australia with full Australian work rights.
• LinkedIn & B2B Specialist: 2+ years of dedicated experience managing LinkedIn Ads for B2B clients.
• Paid Search Expertise: 2-3+ years of experience hands-on managing Google Search campaigns, supported by active Google Ads and Google Analytics certifications.
• Multi-Channel Breadth: Proven experience across at least two additional paid social channels (e.g., Meta/Facebook, YouTube, TikTok, X, or Amazon Ads).
• B2B Client Management: Strong track record in client-facing agency roles, with the ability to articulate B2B digital metrics to executive stakeholders.
• Tech & Tools: Highly organised, detail-oriented, and comfortable using tools like Slack, Asana, and Google Workspace.

Work Environment & Culture

• Hybrid Flexibility: Enjoy a modern hybrid schedule (3-4 days WFH per week, with a minimum of 3 in-person team days per month at the Sydney CBD office).
• Setup: BYOD (Bring Your Own Device) work model.
• Culture: Join an agile team that operates on authenticity, accountability, continuous learning, and driving real commercial results for clients.

How to Apply

If you are a B2B performance specialist ready to take ownership of high-impact LinkedIn and Search strategies, submit your CV today!

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.