Paid Media Specialist

Location📍: Montague Gardens, Cape Town, South Africa

Start Date🗓️: As soon as you are available to start

Job type: Full-time, on-site, Monday to Friday

🚀 Ready to own the SERP and scale performance marketing for top e-commerce brands?

We’re hiring a Paid Media Specialist to drive revenue growth across paid channels while orchestrating our organic search strategy. If you excel at turning data into scalable campaigns, running CRO experiments, and optimizing full-funnel customer journeys, we want to hear from you.

What You'll Do:

🎯 Paid Media Strategy & Execution

• Multi-Platform Management: Plan, launch, and manage performance campaigns across Google Ads (Search, Shopping, Performance Max), Meta (Facebook/Instagram), and third-party networks.
• Audience Targeting: Build and refine custom audience lists, segmentation, and retargeting pools to lower CAC.
• Budget & Bidding: Manage daily, weekly, and monthly ad budgets—reallocating spend in real-time to maximize ROAS.
• Creative Testing: Partner with design and copy teams to build and test high-converting ad copy, creative assets, and landing page variations.

🔍 Organic Search (SEO) Strategy

• Keyword Research & Mapping: Uncover high-intent, high-converting terms across e-commerce categories and brand portfolios.
• Technical & On-Page SEO: Audit sites to fix page speed, crawl errors, indexing, and schema markup; optimize product pages, categories, and blogs.
• Content Optimization: Refine titles, meta descriptions, headers, internal linking, and product descriptions alongside brand teams.
• Competitor Analysis: Benchmark search visibility and ranking metrics to pinpoint content gaps and backlink opportunities.

🔀 Cross-Channel Synergy & Conversion Optimization (CRO)

• Organic & Paid Alignment: Combine paid search insights with SEO keyword data to dominate SERPs while eliminating redundant spend.
• Landing Page Testing: Conduct continuous A/B tests on landing pages, product pages, and CTAs to maximize conversion rates.

📊 Analytics, Tracking & Performance

• Tracking Implementation: Set up and maintain conversion tracking, custom events, and pixels via GTM, GA4, and platform-native tools.
• Data-Driven Reporting: Monitor KPIs (CPA, CTR, CPC, ROAS, organic growth) and deliver actionable insights to leadership.
• Testing & Scale: Run hypothesis-driven experiments across bid strategies, audience targeting, creative, and landing pages to drive growth.

🛠️ What You Bring to the Table

• 3+ years of hands-on experience managing both multi-channel paid media campaigns and SEO strategy (preferably within D2C or E-commerce environments).
• Technical Suite Expertise: Proficient in Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Google Search Console, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Data & Budget Mastery: Strong analytical skills with a proven track record of managing marketing budgets and consistently hitting target ROAS and CAC benchmarks.

Interested in making a direct impact with a high-growth team?

📩 Apply directly on Linkedin