Paid Media Specialist

Job Summary:

We are looking for a Paid Media Specialist to join our team and manage, optimize, and scale paid advertising campaigns for our US-based clients. The ideal candidate has hands-on experience managing Meta Ads and Google Ads, understands lead generation campaigns, and can analyze campaign performance to make data-driven decisions.

Responsibilities:

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, cost per lead, conversion rates, and overall ROI.
• Conduct audience research, targeting, A/B testing, and creative testing.
• Identify opportunities to improve campaign performance and reduce acquisition costs.
• Work with creative and marketing teams to develop effective ad campaigns.
• Create and maintain campaign reports and provide insights and recommendations.
• Troubleshoot underperforming campaigns and implement optimization strategies.
• Stay updated on changes to advertising platforms, policies, and best practices.
• Manage multiple campaigns and clients while meeting deadlines and performance goals.

Requirements:

• Proven experience managing Meta Ads and/or Google Ads campaigns.
• Strong understanding of paid social and paid search advertising.
• Experience with lead generation and conversion-focused campaigns.
• Ability to analyze campaign data and make informed optimization decisions.
• Familiarity with KPIs such as CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rate.
• Strong analytical and problem-solving skills.
• Excellent English communication skills, both written and verbal.
• Ability to work independently in a remote/BPO environment.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Preferred Qualifications

• Experience working with US-based clients.
• Experience using advertising management platforms or tools such as Fluency.
• Experience creating performance reports and presenting campaign insights.

What We Offer:

• Work-from-home setup.
• Long-term opportunity Professional and collaborative work environment.
• Opportunity to work with multiple paid media campaigns and industries.

Interested and qualified candidates are encouraged to send their CV/resume along with a brief summary of their paid media experience.