Paid Media Specialist

Who you are

• 3–5 years of hands-on experience running paid media, ideally in B2B, SaaS, or a high-growth startup
• Strong command of Google Ads and Meta Ads Manager; bonus points for TikTok Ads and LinkedIn Ads
• Comfortable with tracking and analytics tools (GA4, Google Tag Manager)
• Data-driven and numbers-fluent, you make decisions from a spreadsheet, not a gut feeling
• Hands-on. You don't stop at the brief and the review: you build the campaign, write the first version of the copy, and fix the tracking yourself
• Curious by default. You ask good questions about the business, the product and the numbers. You read, test, and bring back what you learn
• Test-and-learn mindset: you're scrappy and never done optimizing
• Experience with CRM and attribution (we run on HubSpot)
• Comfortable reporting with LLMs
• A feel for hospitality or fintech
• Basic copy skills to move fast on creative
• OpenAI Ads is a plus
• GEO (Google AI Overviews, ChatGPT, Perplexity)

What the job involves

• We're looking for a Paid Media Specialist to own and scale our paid acquisition.
• You'll be the person behind the campaigns that bring new restaurants to haddock, turning budget into qualified pipeline, and experiments into repeatable growth
• You'll work closely with Sales to build campaigns that don't just get clicks, but bring the right restaurants through the door
• Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads
• Own the full funnel: from budget allocation and targeting to landing pages and conversion
• Set up tracking, attribution, and dashboards so every euro is accountable
• Run structured A/B tests on audiences, creatives, and messaging and turn learnings into scale
• Partner with Content and Design to brief high-performing ad creative
• Report on CAC, SQL and pipeline contribution, and use the data to make the next call
• Help the team hit its revenue quota: you don't stop at MQLs, you carry the number with Sales
• Turn budget into millions: your job is to generate M€ in new pipeline, not to spend a media plan

Benefits

• Flexible working hours