Paid Media Specialist

Paid Media Specialist (Individual Contributor)

Company: SuperProfile

Markets: North America, UK, Australia, Singapore

Experience: Minimum 3 years

Employment type: Full-time

About SuperProfile

SuperProfile is a product innovation by Cosmofeed, built to empower creators to grow and monetize their businesses from one place.

We provide creators with tools for automated DMs, lead capture, courses, coaching, digital products, bookings, and more — eliminating the need to manage multiple platforms and complicated tech setups.

Whether you're a fitness coach, educator, content creator, or solo expert, SuperProfile helps you grow faster and monetize smarter.

Website:

www.superprofile.bio

About the Role

We are looking for a hands-on Paid Media Specialist to run and scale our paid acquisition across Meta, Google, X (Twitter), LinkedIn and ChatGPT ads. You will run campaigns end to end and own the numbers that matter: signups, upgrades and cost per acquisition (CPA) in our priority markets (North America, UK, Australia and Singapore).

This is an individual contributor role for someone who enjoys being in the ad accounts every day, testing quickly, and tying spend to real business outcomes.

What You Will Do

Campaign execution

• Plan, set up and launch campaigns across Meta, Google, X, LinkedIn and ChatGPT ads
• Manage budgets, bids, pacing and allocation across channels and markets
• Build audiences, keyword sets and targeting strategies by market and funnel stage

Creative and testing

• Brief designers, video editors and copywriters on ad creatives, hooks and landing page angles
• Run structured tests across creatives, copy, audiences, offers and landing pages
• Identify winners quickly, scale what works and cut what doesn't

Performance ownership

• Own signup volume, free-to-paid upgrades and CPA for SuperProfile in NA, UK, AU and SG
• Optimise for downstream conversion (paid upgrades), not just top-of-funnel signups
• Work with product and growth teams to improve onboarding and conversion on landing pages

Measurement and reporting

• Set up and maintain conversion tracking (pixels, Conversions API, GA4, UTMs, server-side events where relevant)
• Build clear weekly and monthly reports covering spend, signups, upgrades, CPA and insights
• Flag problems and opportunities early, with a recommended next step

Exploration

• Test emerging ad platforms and formats, including ChatGPT ads, and document learnings for the team
• Keep up with platform changes, policy updates and competitor activity in our markets

What We Are Looking For

Must have

• 3+ years of hands-on paid media experience, ideally in SaaS, creator economy, consumer tech or subscription products
• Proven experience running and scaling campaigns on Meta and Google with meaningful monthly budgets
• Working experience with LinkedIn and/or X ads ; exposure to ChatGPT or other new ad platforms is a strong plus
• Track record of improving CPA and conversion outcomes, with numbers you can walk us through
• Strong command of tracking and attribution (GA4, Meta Pixel and Conversions API, UTMs, conversion events)
• Comfortable with spreadsheets and dashboards; you make decisions from data
• Experience running campaigns for international audiences, especially US/Canada, UK, Australia or Singapore
• Clear written communication and the ability to work independently

Nice to have

• Experience with product-led growth or freemium-to-paid funnels
• Experience advertising to creators, coaches, freelancers or small businesses
• Familiarity with creative testing frameworks and UGC-style ad production
• Basic landing page or CRO experience
• Experience with tools such as Looker Studio, Triple Whale, Northbeam, Mixpanel or similar

How We Will Measure Success

• Signups and paid upgrades from paid channels in NA, UK, AU and SG
• CPA and cost per paid upgrade against agreed targets
• Speed and quality of the testing pipeline (tests launched, win rate, learnings documented)
• Reporting accuracy and the quality of insights shared with the team

What We Offer

• Direct ownership of a high-impact growth channel with real budget
• A fast-moving team where your tests turn into decisions quickly
• Room to experiment with new platforms and formats