Parent Ambassador

About the Role

Raffles American School is seeking a compassionate, service-minded Parent Ambassador to join our Marketing and Community Relations team. This position plays a vital role in maintaining strong parent-school relations, resolving concerns with empathy, and creating a welcoming, family-oriented school culture.

We are looking for candidates who are excellent communicators in both Thai and English, understand the mindset of parents, and enjoy working in a multicultural educational environment.

Job Responsibilities

• Communicate with parents through phone, in-person meetings, and official communication channels, ensuring clear and timely information.
• Address, monitor, and follow up on parent concerns, complaints, and feedback to ensure appropriate resolution.
• Act as a bridge between parents and internal departments, including Academic, Administration, and Marketing teams, to coordinate and resolve issues effectively.
• Build and maintain positive, professional relationships with parents and the school community.
• Communicate school updates, activities, and announcements clearly and professionally in coordination with the Content and Academic teams.
• Organize and support parent engagement activities, open houses, school fairs, recruitment events, and other school events.
• Manage and update social media content related to school activities, events, and community engagement.
• Support the Marketing team with newsletters, promotional materials, and other marketing activities.
• Represent the school as a brand ambassador by promoting the school’s strengths, values, and positive image.
• Coordinate with partners, sponsors, and community groups when required.
• Record, monitor, and report parent feedback, concerns, and unresolved issues to the relevant teams and management.
• Assist with administrative and other assignments from the Marketing Department and School Director.
• Participate in internal meetings and provide relevant updates and reports when required.

KPIs

• Increased parent satisfaction
• Reduced number of complaints
• Lower student withdrawal rate

Skills

·        Excellent communication (spoken and written)

·        Strong interpersonal and relationship-building skills

·        Good organizational and multitasking abilities

·        Knowledge of social media and digital platforms

·        Service-minded with a proactive attitude

Qualifications

• Thai nationality
• Bachelor’s degree in Psychology, Education, Communication, or related field (Psychology preferred)
• Age between 27–30 years old
• Fluent in Thai and able to communicate in English (conversational level acceptable)
• At least 1 year of experience in parent relations, customer service, or community engagement
• Strong problem-solving skills, high emotional intelligence, and discretion in handling sensitive matters
• Good at mediation, compromise, and remaining calm under pressure
• Friendly, approachable, and professional in all communications
• Experience organizing parent-related activities or events is a plus
• Positive and proactive mindset with the ability to work independently and collaboratively