Parent Relations Executive

We are delighted to announce a new opening of the highly successful GEMS Founders brand in Dubai for the academic year beginning September 2024. The school will be located in a new residential development in Dubai and will offer a high-quality British curriculum school at an affordable price point.

We are seeking to appoint an experienced Parent Relations Executive (PRE) who will act as a key point of contact for the parent community. The PRE will support the Principal in developing a strong and active parent community as the central pillar of the school's culture. To ensure achievement of enrolment targets, provide high-quality customer service to new and existing parents, and promote and market the school to relevant stakeholders.

Key Responsibilities:

• Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
• Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
• Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the school’s activities as a key driver of customer/student retention.
• Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.
• Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (e.g.: school website, LCD screens, newsletters etc.).
• Social media content creation and management of social platforms e.g. Twitter, Facebook and Instagram.
• Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
• In conjunction with the Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.

Skills Description Qualifications & Experience

• A college Degree from a reputed university is desirable (BA or BSc).
• A minimum two years' in a customer service focused role.
• Proven success with meeting sales targets is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.
• Relationship management experience – able to build and influence professional relationships with staff, students, parents as well as the entire school community.
• Effective communicator (written and spoken).
• Interpersonal skills, able to operate in a diverse environment.

Job-Specific Knowledge & Skills:

• Solid time management and analytical skills.
• Ability to multi-task and cope with peaks of demand with flexibility.
• Advanced user of Microsoft Office / Google Suite and able to utilize technology well to present facts to the management.
• Able to manage a diverse team’s performance and relationships.