Part-Time Digital Marketing

We are looking for a data-driven digital marketing specialist to improve our website’s visibility and online presence. You will be responsible for both organic and paid search strategies, including SEO, SEM, content optimisation, and AI-driven search trends. The ideal candidate should be able to analyse performance, optimise campaigns, and drive measurable traffic and conversions.

Key Responsibilities

• Perform keyword research and competitive analysis for both SEO and SEM
• Optimise website content, landing pages, and blog articles for SEO & GEO
• Conduct on-page and technical SEO improvements, including meta tags, site speed, indexing, and other technical factors
• Develop and execute link-building strategies
• Plan, manage, and optimise SEM campaigns, including Google Ads and other relevant paid search platforms
• Create and optimise ad campaigns, ad copy, landing pages, targeting, bidding, and budgets
• Monitor and analyse website and campaign performance using tools such as Google Analytics and Google Search Console
• Track rankings, traffic, conversions, CPC, CTR, CPA, ROAS, and other key performance metrics; prepare performance reports
• Conduct A/B testing on ads and landing pages to improve campaign performance
• Manage and allocate paid search budgets based on performance and business objectives
• Work closely with marketing and content teams to align SEO and SEM strategies
• Identify opportunities where organic and paid search can complement each other
• Stay updated with the latest SEO, SEM, GEO trends, algorithm changes, and industry best practices

Requirements

• Proven experience in SEO and SEM/PPC, preferably managing both organic and paid search campaigns
• Strong understanding of search engine algorithms, ranking factors, and paid search advertising
• Hands-on experience with Google Ads and Google Analytics
• Experience with Google Search Console and other SEO tools
• Knowledge of on-page, off-page, technical SEO, GEO, and PPC/SEM
• Strong understanding of campaign metrics such as CTR, CPC, CPA, conversion rate, and ROAS
• Analytical mindset with strong problem-solving skills

Bonus Skills (Good to Have)

• Experience in content marketing or copywriting
• Familiarity with paid ads (Google Ads, Facebook Ads)
• Experience handling SEO for SMEs or B2B businesses
• Knowledge of local SEO and Malaysia market

Pay: RM1,000.00 - RM2,500.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Hybrid remote in Petaling Jaya