Part-time Marketing Associate

About the role

This role supports the planning and execution of marketing campaigns across WOK HEY outlets in Malaysia. You will coordinate on-ground activations, manage social media channels, conduct store audits, gather market research, and provide local insights to ensure WOK HEY's content and campaigns remain relevant to Malaysian consumers.

Key responsibilities

• Support the planning and execution of marketing campaigns across WOK HEY outlets in Malaysia.
• Coordinate and carry out on-ground activations such as flyer distribution, food sampling, customer engagement, and local promotions.
• Ensure marketing materials (POSM, in-store visuals, digital screens, etc.) are properly displayed and aligned with brand standards.
• Assist in troubleshooting campaign execution issues at outlet level.
• Work closely with outlet teams to ensure campaigns are executed consistently and effectively.
• Support the day-to-day management of WOK HEY Malaysia's social media channels.
• Plan and create social media content that is relevant to the Malaysia market and local audience.
• Shoot and capture photos and videos at outlets, during campaigns, and at on-ground activations.
• Identify local trends, conversations, cultural moments, and opportunities that can be translated into relevant.
• Produce short-form content such as Reels, TikToks, Stories, and other social-first content.
• Adapt global/regional brand content where appropriate for the Malaysia market.
• Support content scheduling, posting, caption writing, and basic community management.
• Monitor social media performance and identify content themes and formats that resonate with the local audience.
• Proactively suggest new content ideas based on local trends, customer behaviour, and competitor activity.
• Identify gaps or inconsistencies in visual merchandising and communication. Document findings through photo and video reports.
• Provide recommendations for improvement and follow up on outstanding issues.
• Conduct regular store visits to assess branding consistency, campaign execution, and overall presentation.
• Gather and analyse competitor data, including pricing, promotions, product launches, and marketing activities.
• Conduct trading area analysis to understand customer traffic patterns and the competitive landscape.
• Perform basic mystery shopping to assess competitor offerings, customer experience, and promotional activities.
• Monitor local F&B and social media trends that may present opportunities for WOK HEY Compile findings and insights into structured reports for the marketing team.
• Conduct on-ground surveys and informal interviews with customers to gather feedback on products, pricing, promotions, brand perception, and overall customer experience.
• Provide local insights to ensure WOK HEY's content and campaigns remain relevant to Malaysian consumers. Keep the Singapore-based marketing team informed of local trends, behaviours, cultural nuances, and market opportunities.
• Identify potential content opportunities from local events, communities, collaborations, and cultural moments.
• Liaise with local vendors and support the coordination and delivery of marketing materials and logistics for campaigns and activations.
• Identify potential local partnerships, influencers, communities, and collaboration opportunities to support WOK HEY Malaysia’s marketing activities.
• Prepare regular reports covering store visits, social media performance, competitor activities, customer feedback, campaign execution, and local market trends.
• Maintain clear and timely communication with the Singapore marketing team, proactively highlighting key issues, insights, and opportunities.

About you

• Fresh graduates or candidates looking to gain hands-on experience in marketing are welcome to apply.
• Must have a positive, can-do attitude and be willing to learn and take on new challenges.
• Able to commit to 30 hours per week and work on weekends when required.
• Proactive, responsible, and comfortable working independently as well as with outlet teams.
• Interested in social media, content creation, F&B, and local marketing trends.
• Comfortable with on-ground work, including outlet visits, activations, and content shoots.
• Good communication and organisational skills.
• Able to create basic social media content such as photos, videos, Reels, TikToks, and Stories.
• Familiar with Instagram and TikTok, knowledge of Canva or CapCut is an advantage.