Part-Time Sales Development Representative (SDR) – B2B Software/SaaS

Company: Apex Mechanic Inc.
Location: Remote – Ontario, Canada
Job Type: Part-time, approximately 12 hours per week
Compensation: $20 CAD/hour
Schedule: Flexible weekday hours, ideally 3 hours per day, 4 days per week

About Apex Mechanic

Apex Mechanic is a Canadian software company helping independent auto repair shops simplify their day-to-day operations.

Our software helps repair shops manage invoices, estimates, appointments, customer and vehicle history, work orders, payment tracking, and more—all in one easy-to-use system.

We work with independent repair shops across Canada, helping owners move away from paperwork, spreadsheets, and outdated systems toward a simpler way of running their business.

We're looking for a motivated, personable Sales Development Representative to help us connect with more Canadian repair shops.

About the Role

You'll be responsible for reaching out to independent auto repair shops, speaking with shop owners and managers, learning about their current software, and identifying opportunities where Apex Mechanic could be a good fit.

Your primary responsibility is to identify qualified prospects and schedule product demonstrations with our founder.

You won't be responsible for delivering demos or closing sales. Your focus will be on starting meaningful conversations, identifying genuine interest, and booking meetings.

Key Responsibilities

• Make outbound cold calls to independent automotive repair shops across Canada and the United States.
• Speak with shop owners, managers, and other decision-makers to understand their existing software and administrative workflows.
• Qualify prospects based on their current systems, operational challenges, willingness to consider alternatives, and potential fit with Apex Mechanic.
• Schedule product demonstrations with our founder for genuinely qualified prospects.
• Research and build targeted prospect lists using Google Maps, business websites, and other available sources.
• Maintain accurate, detailed records of conversations, follow-ups, and lead qualifications in Pipedrive CRM.
• Share recurring customer objections, competitor insights, and market feedback with the founder.
• Work collaboratively to improve outbound messaging, prospecting strategy, and qualification processes.

What We're Looking For

• Excellent spoken English and clear, professional phone communication.
• Confidence and comfort making outbound cold calls to business owners.
• Strong listening skills and the ability to ask thoughtful follow-up questions.
• Ability to quickly understand a prospect's situation and identify genuine business needs.
• Organized and disciplined approach to CRM management and follow-ups.
• Comfortable working independently and managing your daily calling activities.
• Reliable internet connection and a professional, quiet calling environment.
• Availability to work during Canadian and U.S. business hours.

Bonus Qualifications (Not Required)

• Previous B2B outbound sales or appointment-setting experience.
• Experience selling SaaS, business software, or services to small businesses.
• Familiarity with CRM platforms such as Pipedrive, HubSpot, or Salesforce.
• Experience speaking with owner-operated businesses in trades, automotive, home services, or similar industries.
• Familiarity with QuickBooks, shop-management software, or other small-business operational systems.

What Success Looks Like

We're not looking for someone to pressure every repair shop into purchasing software.

A successful SDR will:

• Consistently reach shop owners and decision-makers.
• Understand what systems shops are currently using.
• Identify businesses that have a genuine reason to consider switching.
• Book qualified demos with decision-makers who are interested in exploring Apex Mechanic.
• Maintain accurate CRM records and organized follow-ups.

We value the quality of appointments over simply generating high call volumes. We're looking for someone who can communicate naturally, listen carefully, and identify real sales opportunities.

Why Join Apex Mechanic?

• Work directly with the founder of a growing Canadian software company.
• Flexible part-time schedule.
• Part-time position with the opportunity to transition into a full-time role based on performance and business growth.
• Fully remote position.
• Training on our product, sales approach, and target customers.
• Opportunity to develop practical B2B software sales experience.
• Potential for additional hours based on business needs.

Job Type: Part-time
Pay: $20.00 per hour
Expected Hours: Approximately 12-20 hours per week
Work Location: Remote

Pay: $20.00 per hour

Expected hours: 12.0 – 20.0 per week

Benefits:

• Casual dress
• Work from home

Application question(s):

• You're cold-calling an auto repair shop owner. They tell you, "We already use software for our invoices and estimates, and it's working well." How would you respond?
• Which of these repair shops would you prioritize for a product demo?

1. A shop using Tekmetric that says everything works well but its expensive.
2. A shop using QuickBooks that says invoicing takes too long.
3. A shop that agrees to a demo but says they are just looking to see what's in the market.
4. A shop using paper that says it has no interest in using software.

• Are you available to work during Canadian and U.S. business hours?

Experience:

• Outbound calling: 1 year (preferred)

Work Location: Remote