Partner App Operations

1. JOB PURPOSE

Responsible for managing, operating, and developing the DH Partner app ecosystem (designed for Dahua's dealers and installers). The main objective is to enhance user retention, boost product scan rates, and execute promotional campaigns to drive sales while engaging the installer community through the app platform.

2. KEY DUTIES & RESPONSIBILITIES

App Operations

• Manage daily operations on the DH Partner App, including updating product information, reward point policies, banners, and important notifications.
• Track and analyze user data (download volume, active users, point redemption behavior, product scan rates) to propose UX/UI optimizations.
• Coordinate with the R&D team/Headquarters in China to report bugs and suggest feature improvements based on practical feedback from the Vietnam market.

Campaign & Promotion Management

• Brainstorm, plan, and directly implement incentive programs and promotional campaigns on the App to stimulate market demand (e.g., Dahua Pro Challenge, installer ranking tournaments, double point events).
• Monitor project progress, control reward budgets, and evaluate the Return on Investment (ROI) of each campaign.
• Ensure transparency and compliance with program terms and conditions for participating dealers and installers.

Market Research & Partner Engagement

• Regularly conduct field surveys and interviews regarding the behavior of end-users and installers in key local markets (e.g., Bac Ninh, Dak Lak, Gia Lai, Hai Phong) to capture market trends.
• Listen to and synthesize feedback from the installer community to tailor incentive policies on the App to fit local characteristics.
• Support in resolving in-depth queries and handling partner complaints related to accounts, reward points, and benefits on the DH Partner platform.

Reporting & Cross-functional Collaboration

• Work closely with the Sales team to ensure App campaigns are strictly aligned with the company's sell-out strategy.
• Build and maintain a regular reporting system (weekly/monthly/quarterly) on App performance and related business metrics.

3. JOB REQUIREMENTS

• Education : Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or related fields.
• Experience: At least 2 - 3 years of experience in equivalent roles (App Operations, Trade Marketing, Channel Marketing). Candidates with a background in the security equipment (CCTV), technology, electronics, or FMCG industries are highly preferred.
• Professional Skills:
• Strong numerical acumen with a data-driven mindset. Proficient in data processing tools Excellent planning and campaign management skills. Strong communication skills with a deep understanding of B2B customer psychology (dealers, technicians).
• Language : Good communication skills in Chinese (HSK4 or above) or English to work directly with Headquarters and present professional reports.
• Others: Detail-oriented, proactive, able to work under high pressure, and willing to travel for business when required.