Partner Development Manager

Cogover is an Agentic Enterprise Platform unifying AI Agents, CRM, Call Center & Workflow. We help people and AI work together to run the business from customer conversations to the next action, with shared context, clear ownership, permissions, and approvals. Businesses can start with ready-made applications and adapt workflows to their processes using low-code tools.

About the role

• We are looking for a Partner Development Manager to build and activate Cogover's partner ecosystem in India.
• You will focus on identifying, recruiting, and activating relevant partners, while maintaining productive relationships with existing partners. Our ecosystem includes system integrators, implementation consultancies, enterprise software resellers, telecom/cloud partners, and technology partners.
• This is a hands-on individual contributor role. Success will be measured by partner activation, qualified partner-sourced pipeline, and revenue. You will work closely with Sales to hand over partner-generated leads effectively and join selected partner-led deals to understand what partners are selling, what customers are buying, and where we should expand the partner network.

Key Responsibilities

• Build and activate the partner ecosystem
• Identify and qualify potential partners based on their customer base, industry expertise, sales capability, geographic reach, and fit with Cogover.
• Prospect, recruit and onboard new partners through direct outreach, referrals, events and relevant industry networks.
• Explain the partner program, commercial model, and priority use cases, and coordinate the training and enablement partners need to start selling.
• Agree practical next steps with each partner, including target customer segments, initial accounts, opportunities, and responsibilities.

Manage and activate partner relationships

• Serve as the primary point of contact for assigned partners and maintain regular communication with their sales and business teams.
• Keep partners informed about product updates, use cases, sales materials and relevant market opportunities.
• Review partner activity and pipeline regularly, identify inactive relationships early, and either re-engage or deprioritize them.
• Coordinate internal support for partner questions and help remove blockers that prevent partners from generating opportunities.
• Collect partner feedback and share useful market insights with Sales, Marketing, Product, and leadership.

Support partner lead handover and selected deals

• Ensure partner-sourced leads are handed over promptly to the appropriate Sales owner with clear context on the customer, use case, partner involvement, and next step.
• Maintain deal registration and account ownership records to reduce channel conflict and keep partner-sourced pipeline accurate in the Cogover CRM.
• Join selected customer discovery, demo, or proposal discussions when useful to understand how partners position our products, what customers are trying to solve, and what influences buying decisions.
• Use insights from selected deals to improve partner targeting, enablement and recruitment - identifying which types of partners are most likely to generate the right customers and use cases.
• Support coordination between the partner and Sales team as needed, while Sales remains responsible for deal ownership, negotiation and closing.

Measure and improve partner performance

• Track qualified partners, activated partners, partner-sourced opportunities, pipeline, and revenue.
• Maintain accurate partner status, activities, and next steps in the Cogover CRM.
• Focus time and company resources on productive partners and recommend when inactive partnerships should be reassessed.
• Coordinate joint campaigns, webinars, events, and customer stories with the Marketing team when they can help create partner pipeline.

Requirements

• 3+ years of experience in partner development, channel sales, B2B business development, or enterprise software sales.
• Hands-on experience identifying, recruiting, onboarding, or activating B2B partners such as resellers, system integrators, consultancies, telecom/cloud partners, or technology partners.
• Strong relationship-building and communication skills, with the ability to work with both partner leadership and frontline sales teams.
• Ability to understand customer business problems and software use cases well enough to qualify partner opportunities and support an effective handover to Sales.
• Good commercial judgment and disciplined pipeline/CRM management.
• Excellent written and spoken English.
• Ability to work independently, prioritize effectively, and take ownership in a growing business.
• Willingness to travel for partner and customer meetings as needed.

Preferred qualifications

• An existing network of relevant B2B technology partners in India.
• Experience with CRM, contact center, workflow automation, CPaaS, AI, low-code or related enterprise software.
• Experience generating measurable pipeline or revenue through partners.
• Exposure to financial services, stock brokerage, lending/debt collection, telecom, real estate, or customer service operations.

Remuneration

• Salary: INR 6-8 LPA, depending on experience and role fit.
• Performance incentives linked to partner activation, partner-sourced pipeline, and revenue.
• Opportunity to grow into a more senior channel/partnership role as the partner ecosystem scales.
• Build a partner engine at an early stage, with direct impact on how the ecosystem grows in India.
• Work closely with Sales, Marketing, leadership, and product teams in a fast-growing B2B technology business.
• Gain exposure to an enterprise platform combining AI Agents, CRM, contact center, workflow and low-code capabilities.
• Own measurable partner outcomes from recruitment and activation through pipeline and revenue.

Send your CV and a short introduction highlighting:

• The types of B2B partners you have recruited, onboarded, or managed.
• One example of a partner relationship that generated qualified opportunities, pipeline, or revenue.
• Your experience with enterprise software/SaaS and any relevant partner network in India.

Contact

Address: 805, Kosha Kommercial Komplex, Primal Nagar, Malad East, Mumbai.

Email: [email protected]