Partnership & Marketing Manager (REMOTE)

The Outcall Spa is Singapore’s premium mobile spa service, bringing professional massage and wellness experiences directly to our customers’ homes, hotels and preferred locations.

You will take ownership of both Partnership Development and Marketing, with a strong focus on generating measurable business results.

This is an all-rounder, hands-on role for someone who is equally comfortable approaching financial, travel and lifestyle partners for collaborations, managing paid advertising across search and social platforms, overseeing social media channels, and executing influencer campaigns.

Key Responsibilities

Partnerships & Business Development

• Actively identify, approach and secure strategic partners who can promote The Outcall Spa and generate new customers.
• Develop partnerships with hotels, serviced apartments, airlines, travel companies, financial institutions, concierge services, corporate organisations, event companies and other relevant businesses.
• Create attractive partnership proposals, packages, referral programmes and cross-promotional opportunities.
• Build and maintain strong relationships with existing partners while continuously developing new partnership channels.
• Identify opportunities to promote The Outcall Spa’s services, corporate wellness offerings and gift cards to new customer segments.
• Actively explore new B2B and B2C channels that can generate bookings and revenue.

Digital, Social Media & Influencer Marketing

• Plan, execute and optimise Google Ads and paid social campaigns to generate bookings and achieve strong ROI.
• Manage The Outcall Spa’s presence across Facebook, Instagram, TikTok and Xiaohongshu (XHS).
• Oversee content planning, promotions and campaigns across all social media channels.
• Monitor campaign performance, customer acquisition cost, conversion rates and overall marketing ROI.
• Continuously test new campaigns, audiences, creatives, offers and marketing channels to improve performance.
• Ensure content on the Shopify website is accurate, relevant and regularly updated.
• Continuously review and improve the online booking journey to increase conversion and minimise customer drop-off.
• Source and build relationships with relevant influencers, creators and KOLs.
• Develop influencer collaborations, gifting campaigns, affiliate arrangements and promotional partnerships.
• Track the performance and commercial results generated from influencer campaigns.
• Plan and execute promotional campaigns, including WhatsApp broadcasts, seasonal promotions and customer reactivation campaigns.

Who We Are Looking For

We are looking for a highly resourceful, commercially driven Partnership & Marketing Manager who can independently identify opportunities, execute campaigns and contribute directly to customer and revenue growth.

• 3–5+ years of experience in marketing, partnerships, business development or a related role.
• Strong hands-on experience in digital advertising, particularly Google Ads and paid social media campaigns.
• Experience managing social media channels and working with influencers, creators or KOLs.
• Strong business development and relationship-building skills, with confidence in approaching and negotiating with potential partners.
• Experience within hospitality, travel, beauty, wellness, lifestyle, luxury services or e-commerce would be a strong advantage.
• Good understanding of digital customer journeys, website conversion and online booking optimisation.
• A good eye for branding, content and consumer trends.
• Strong analytical skills and the ability to understand campaign performance, conversion data and ROI.
• Highly proactive, resourceful and organised, with the ability to work independently in a remote environment.
• Comfortable working in a fast-moving environment where the role requires both strategic thinking and hands-on execution.