Partnership Effectiveness Manager

🏎️ Partnership Effectiveness Manager | Sports Marketing & F1

How do you prove the real value of a major sports partnership?

At Right Formula , we work with leading global brands to maximise the impact of their investments across Formula 1 and the wider world of sport – and we’re looking for a Partnership Effectiveness Manager to join our Strategy team in London.

This is a brilliant opportunity for someone who loves the intersection of sport, data and strategy .

You’ll help our clients understand what their partnerships are really delivering – bringing together brand tracking, media valuation, consumer research and commercial data to measure impact, demonstrate ROI and identify where performance can be improved.

You’ll be:

🏁 Building measurement and effectiveness frameworks for major sports partnerships

📊 Turning complex data into clear, compelling insights

📈 Measuring everything from visibility and engagement through to brand and commercial impact

💡 Helping clients make smarter decisions about their sponsorship investments

🗣️ Presenting findings and recommendations to senior stakeholders

🤝 Working across our Strategy, Client Leadership and wider teams, alongside rights holders, research partners and data providers

We’re particularly interested in people with experience in sponsorship/partnership measurement, marketing effectiveness or analytics , ideally with exposure to platforms and providers such as Nielsen, Kantar or YouGov .

Experience in Formula 1 or sports marketing would be a big advantage, but it isn't essential. What matters most is that you know how to take data and turn it into a clear story about what's working, why it's working and what should happen next .

📍 Battersea, London | Hybrid working

If you’re passionate about sport but equally excited by data, insight and proving the value behind partnerships, we’d love to hear from you.

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