Passenger Rail Marketing Program Leader - State Prog Admin Prin

Job Details

Working Title: Passenger Rail Marketing Program Leader
Job Class: State Program Administrator Principal
Agency: Transportation Dept

• Job ID: 97760
• Location: St. Paul
• Telework Eligible: Yes
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: Open to all qualified job seekers
• Date Posted: 10/15/2026
• Closing Date: 10/28/2026
• Hiring Agency/Seniority Unit: Transportation Dept / Transportation-MAPE
• Division/Unit: SUSTAIN PLAN & PR MGMT DIV /Feight & Commercial Vehicle Operations/Passenger Rail Program
• Work Shift/Work Hours: Days
• Days of Work: Monday - Friday
• Travel Required: Occassional
• Salary Range: $32.97 - $48.60 / hourly; $68,841 - $101,476 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

This position is located at Central Office in St. Paul and may have the flexibility to telework, work a hybrid schedule, or work in the office. The incumbent will be required to make a telework arrangement with their supervisor. The incumbent will be expected to work in the office as determined by policy and discussion with their supervisor.

This position serves as the marketing lead for MnDOT’s Passenger Rail program, overseeing statewide and Midwest-focused marketing and promotional efforts. Responsibilities include developing marketing plans, conducting market and business analysis, creating written and graphic content, and managing digital and promotional campaigns.

The position manages MnDOT’s passenger rail brand assets, including developing logos, brand standards, and other materials, coordinating with legal counsel on intellectual property protection, and overseeing contracts related to the use of MnDOT-owned brand assets.

The role supports the Passenger Rail Transportation Program Director by overseeing day-to-day marketing, promotion, ridership, and revenue activities. Duties include analyzing ridership and revenue trends, developing and executing marketing strategies, and leading efforts to increase ridership, revenue, and brand awareness, as well as supporting food and beverage program performance.

This position also represents MnDOT on state and national passenger rail committees, manages stakeholder groups, develops public engagement strategies, and coordinates events across Minnesota to promote intercity passenger rail services.

MnDOT does not sponsor applicants for visas or Optional Practical Exam for STEM Students. Individuals must be legally authorized to work in the US at the start of employment

Qualifications

Minimum Qualifications

Two years of advanced professional experience in the areas noted below:

Note: A bachelor's or master’s degree in marketing, communications or business administration will substitute for six months of advanced professional experience.

• Experience creating and implementing marketing campaigns and strategies, developing marketing content, and managing return on investment;
• Experience analyzing data sufficient to make recommendations to program managers on passenger rail rider participation and program process and procedures;
• Experience with project management;
• Experience using marketing and communications design systems such as: Adobe Pro, In-Design, suite, and web platforms sufficient to design marketing communication materials, branding, websites, logos for attire, etc.

Preferred Qualifications

• Experience with contract negotiations.
• Experience with railroads, passenger rail, and or airlines.
• Experience with Drupal, basic HTML and familiarity designing for the web.

Additional Requirements

REFERENCE/BACKGROUND CHECKS:

**Successful candidate must pass past-employer reference checks and criminal history check**

It is our policy that all candidates submit to a background investigation prior to employment. The background check may consist of the following components:

SEMA4 Records Check

Criminal History Check

Employment Reference Check

Education/License Verification

Drug testing (if needed)

Application Details

How to Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email [email protected]. For additional information about the application process, go to http://www.mn.gov/careers.

Contact

If you have questions about this position, contact Stephanie Olson at [email protected]

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Stephanie Olson at [email protected].

Working together to improve the state we love.

What do Minnesota's State employees have in common?

• A sense of purpose in their work
• Connection with their coworkers and communities
• Opportunities for personal and professional growth

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
  • Fertility care, including IVF
  • Diabetes care
  • Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
• Tax-free expense accounts for health, dental, and dependent care
• Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

• Training, classes, and professional development
• Tuition reimbursement MnDOT Student Loan Reimbursement Program (Visit Student Loan Reimbursement - Policies - MnDOT (state.mn.us) for more information).
• Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

• A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
• Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
• Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

EQUAL OPPORTUNITY EMPLOYERS

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.

APPLICANTS WITH DISABILITIES

Minnesota Department of Transportation (MnDOT) encourages participation in all its programs, services and activities and does not discriminate against qualified applicants with disabilities. Anyone who believes they may need a reasonable accommodation in order to fully participate in the job application, interview or selection processes may contact any agency official with whom applicant has contact in the processing of their employment application to request an accommodation. Applicants may also contact the MnDOT Affirmative Action office to request an accommodation by: E-mail: [email protected]; or by calling Janet Miller at 651-366-4720; or using MN Relay 711.

The MnDOT Reasonable Accommodation policy can be found at: http://www.dot.state.mn.us/policy/hr/hr009.html.