Pay-Per-Click Account Manager

Job Summary

We are seeking a dynamic and results-driven Pay-Per-Click (PPC) Account Manager to lead our digital advertising initiatives across multiple platforms. In this role, you will develop, execute, and optimize paid search and social media campaigns to maximize ROI and drive targeted traffic. Your expertise in performance marketing, media planning, and data analytics will be essential to craft compelling marketing strategies that elevate brand visibility and accelerate business growth. This position offers an exciting opportunity to manage diverse campaigns, analyze performance metrics, and implement innovative solutions in a fast-paced environment.

Responsibilities

• Develop comprehensive PPC strategies across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and Microsoft Ads to meet campaign objectives.
• Conduct detailed keyword research using SEO tools and perform competitor analysis to identify high-impact opportunities.
• Manage daily campaign setup, optimization, and budget allocation to ensure maximum efficiency and effectiveness of marketing spend.
• Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance, generate reports, and derive actionable insights.
• Implement conversion rate optimization techniques by analyzing media performance analytics and adjusting campaigns accordingly.
• Collaborate with cross-functional teams on media planning, media buying, and marketing campaign budget management for integrated marketing efforts.
• Prepare detailed web analytics reporting using spreadsheets and pivot tables to communicate campaign results clearly to stakeholders.
• Stay current with industry trends in SEM (Search Engine Marketing), paid search marketing, SEO, social media management, and digital marketing best practices.

Experience

• Proven experience managing PPC campaigns across multiple platforms including Google Ads (formerly Google AdWords), Bing Ads (Microsoft Ads), Facebook Advertising, Twitter Ads, and DoubleClick.
• Strong understanding of performance marketing principles, media performance analytics, conversion optimization techniques, and budgeting strategies in a search marketing environment.
• Hands-on experience with SEO tools for keyword research and media planning; familiarity with web analytics reporting tools such as Google Analytics is essential.
• Demonstrated ability to analyze large datasets using spreadsheets, including pivot tables for data-driven decision making.
• Knowledge of SEM tactics combined with expertise in managing budgets in a search marketing role; experience with paid social media advertising is highly desirable.
• Familiarity with tracking tools like Google Tag Manager and experience managing e-commerce campaigns is a plus.
• Excellent communication skills with the ability to translate complex data into clear insights for strategic planning.

Join us if you're passionate about leveraging digital channels to create impactful marketing campaigns! We value innovation, analytical thinking, and a proactive approach—qualities that will help you succeed as our next Pay-Per-Click Account Manager!

Pay: $64,718.90 - $77,941.04 per year

Work Location: Remote