Pay Per Click ( PPC ) Executive

Job Description Job Overview:

The PPC Executive will be responsible for managing and optimizing paid search campaigns across Google Ads and other platforms. The role involves executing strategies to drive traffic, improve lead generation, and enhance digital marketing performance.

Key Responsibilities:

• Assist in setting up and managing PPC campaigns (Search, Display, Remarketing) across Google Ads.

• Conduct keyword research and optimize targeting for improved campaign performance.

• Write compelling ad copies to drive engagement and improve CTR.

• Monitor campaign performance, analyze key metrics (CTR, CPC, conversion rates), and suggest improvements.

• Perform A/B testing on ads, landing pages, and bidding strategies.

• Manage PPC budgets and optimize spending for maximum ROI.

• Conduct competitor analysis to identify new opportunities.

• Collaborate with cross-functional teams (SEO, content, and design) for aligned marketing efforts.

• Stay updated with PPC trends, Google Ads updates, and industry best practices.

Required Skills Experience:

• Minimum 1 year of experience in managing PPC campaigns.

• Hands-on experience with Google Ads, Bing Ads, or social media advertising platforms.

• Strong understanding of Google Ads best practices and campaign optimization.

• Proficiency in Google Analytics and Google Ads reporting tools.

• Basic knowledge of Google Tag Manager.

Good to Have:

• Experience in the eLearning or training industry.

• Google Ads Certification or any relevant PPC certifications.

• Knowledge of Excel for performance tracking and reporting.

Minimum Qualifications:

• Bachelors degree in Marketing, Business, or a related field.

• Proven experience in running and optimizing PPC campaigns.

Salary Range:

As per industry standards.

Shift Details:

• Shift Type: Day

• Working Days: Monday to Friday

Required Skills

• Data Analysis
• Keyword Research Analysis
• Ad Copywriting
• Google Ads Analytics
• PPC Campaign Management

Hiring Process

• Screening Assignment

• Technical Assignment

• Technical Discussion

• One-to-One Discussion

• HR Discussion

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.