Perfomance Ads Junior Specialist

Job Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Monitor campaign performance and improve ROAS, CTR, and conversion rates.
• Analyze advertising data and provide actionable insights.
• Conduct regular audits of product catalogs, tracking setup, and conversion links.
• Prepare weekly and monthly performance reports.
• Support campaign execution during e-commerce promotional events and mega campaigns.

Requirements

• Minimum 1 year of experience in Performance Marketing, Digital Ads, or a related field.
• Proficient in using Meta Ads Manager, including CPAS/Collaborative Ads for Shopee and marketplaces.
• Strong understanding of ROAS optimization and performance marketing metrics.
• Able to analyze campaign performance using metrics such as ROAS, CPR, Outbound CTR, and Conversion Rate.
• Familiar with e-commerce promotions and consumer buying behavior (Mega Sales, Payday Campaigns, etc.).
• Understanding of advertising tracking tools such as Meta Pixel, Conversion API (CAPI), Shared Catalog Feed, URL Parameters, and Deep Linking.
• Proficient in using AI tools such as ChatGPT, Claude, and AI Creative Tools.
• Strong analytical skills and attention to detail.