Performance Ads Executive

Job Summary

The Performance Ads Specialist in responsible to plan, execute, and optimize paid advertising campaigns across TikTok Shop, Shopee, and Meta to drive targeted traffic, ROAS, and GMV growth. In this hands-on, execution-focused role, the ideal candidate will balance daily ad management and budget pacing with creative A/B testing, working closely with creators and agencies to scale high-converting ad assets while ensuring cost-efficient customer acquisition.

Key Responsibilities

• Campaign Setup & Execution: Set up and launch daily paid ad campaigns on TikTok Ads Manager and Shopee Ads following the team's monthly strategy.
• Daily Ad Pacing & Bidding: Check account spend daily and adjust bids to ensure ad budgets stay strictly within set limits without overspending.
• Asset Coordination: Brief video editors and creators on required ad variations (hooks, subtitles, call-to-actions) and upload new creative assets into ad accounts weekly.
• Ad Performance Tracking: Pull daily performance data from platform dashboards to maintain tracking sheets for metrics like ROAS, CPC, CTR, and CVR.
• Basic A/B Testing: Run simple split tests on audience targeting, ad formats, and copy to identify basic winning combinations for the account.
• Link & Landing Page Audits: Verify product links, voucher codes, and landing pages before publishing campaigns to ensure smooth checkout paths for users.
• Weekly Reporting: Compile basic weekly summary reports highlighting top-performing ads and flagging underperforming campaigns for supervisor review.

Requirements

• Minimum 1 years of hands-on experience in performance marketing, paid ads management, or digital media buying, with a strong focus on TikTok Ads Manager and Shopee Ads.
• Proven track record of managing paid ad budgets and successfully optimizing campaigns to achieve targeted ROAS and CPA goals.
• Background from DTC brands, e-commerce agencies, marketplace enablers, or FMCG/beauty sectors within Malaysia's e-commerce landscape is strongly preferred.
• Strong technical capability in ad analytics, audience segmentation, pixel setup, custom reporting, and A/B testing methodologies.
• Analytical and data-driven mindset with the ability to translate ad performance metrics into creative direction for video editors and content creators.
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage for agency or platform communication.
• Self-motivated, detail-oriented, and capable of managing multiple campaign setups simultaneously in a fast-paced environment.