Performance Ads Scriptwriter

About the role

We are looking for a creative and performance-driven Performance Ads Scriptwriter who knows how to craft scroll-stopping video ad scripts that turn casual viewers into paying customers. You will be creating compelling visual stories, hooks, and angles for Meta Ads, TikTok Ads, and short-form e-commerce content.

Key responsibilities

• Write converting video ad scripts (hooks, pain points, product benefits, proof, and Call-To-Action) and provide scene-by-scene visual direction for video editors
• Create multiple 1–3 second hook variations and creative concepts (UGC-style, problem-solution, testimonials, comparisons) to continuously test and scale winning ads
• Analyze target audiences, customer reviews, competitor ads, and social media trends to uncover fresh angles
• Utilize AI tools (e.g., ChatGPT, Claude) to accelerate research and ideation while maintaining a natural, human, and brand-aligned voice
• Work closely with the Creative Director, Videographer, and Video Editors to refine scripts based on ad performance metrics (CTR, Hook Rate, Conversion Rate)

About you

• Proven experience writing direct-response video ad scripts or short-form social media content
• Deep understanding of high-converting ad structures, storytelling, pacing, and emotional triggers
• Fluent in conversational English and Taglish
• Hands-on experience using AI tools for creative research and ideation
• Highly organized, open to feedback, and able to manage scripts across multiple product campaigns
• Experience in E-commerce, Direct-to-Consumer (DTC), Meta Ads, or TikTok Ads (nice to have)
• Familiarity with home, lifestyle, or consumer product markets (nice to have)