Performance Creative & Growth Lead

My Way Up is a Gold Coast gut health company. We make supplements, and we run shotgun metagenomic testing - sequencing our customer's gut bacteria in a lab to give them a real understanding of what's living in there.

We're hiring a Performance Creative & Growth Lead to own two things: the creative that drives our Meta performance, and the channels that will drive our next stage of growth.

Performance Creative

Meta is our biggest channel, and creative is the lever that moves it. You'll run the system behind it.

• Research customer insights, and winning angles
• Develop hooks, concepts and creative testing strategies
• Turn performance data into clear creative direction
• Brief and work alongside copywriters, editors and our UGC/creator team
• Build a repeatable system for testing, learning and scaling winning creative

Paid Media Buying

Meta and Google are covered. You'll build what comes after: TikTok, YouTube, Taboola, Pinterest. This isn't a maintenance job — it's zero-to-one on channels we haven't cracked yet.

• Set the strategy, then execute it
• Launch, test, optimise, scale
• Bring the same rigour on CAC, MER and ROAS to every new channel

About You

• Strong performance marketing background, with real reps in direct-response creative
• You've built creative testing systems before — not just made ads
• You save ads you admire. You have opinions about why they work.
• Hands-on experience with secondary paid channels
• Strong understanding of CAC, MER, ROAS and ecommerce unit economics
• You like building systems rather than relying on random bursts of creativity.
• Experience working with copywriters, editors and UGC creators

Why My Way Up?

• $100,000 – $130,000 plus super, depending on experience
• Based on the Gold Coast, with flexibility on how you structure your week
• A founder-owned business with real scale and no agency layers — your work goes live, not into a review cycle
• A category where the science is genuinely interesting and mostly untold
• A small marketing team you'll help shape rather than slot into