Performance Creative Lead

Who you are

• Significant experience developing performance creative for Meta Ads, ideally within a consumer lead-generation business
• Evidence of using creative testing to improve acquisition scale and efficiency
• Strong understanding of UGC, short-form video, static advertising, scripting, hooks and platform-native creative
• Ability to interpret performance data and translate it into the next set of creative tests
• Experience establishing creative processes, testing programmes and content calendars
• Strong creative judgement and the ability to provide clear, constructive feedback
• Experience transferring knowledge and developing creative capability within a team
• Comfortable working across strategy, ideation, briefing, production oversight, iteration and analysis
• Able to operate at speed within a Growth environment and balance creative quality with testing velocity

What the job involves

• We are Hiring for an experienced, hands-on Performance Creative Lead to establish and accelerate our paid social creative programme during an initial three-month engagement
• This assignment will focus on developing GetAgent’s creative strategy; establishing a structured testing programme and build a sustainable content calendar
• The contractor will work closely with our Growth team and Creative Executive; transferring the knowledge and processes needed to support future internal ownership
• Develop GetAgent’s performance creative strategy for Meta Ads, with approaches that can also support YouTube, Demand Gen and other discovery channels
• Use customer insight, competitor activity and advertising results to identify new ideas and messages to test
• Establish a structured testing roadmap covering propositions, hooks, formats, styles, audiences and points in the customer journey
• Create and manage a rolling content calendar that maintains sufficient creative volume, variety and freshness
• Produce concepts, briefs, scripts, storyboards and creative references for UGC creators, customers and colleagues appearing in or contributing to ads
• Work directly with our Growth Creative Executive to produce and launch video, static-image, templated, testimonial, educational and re-marketing creative
• Train and upskill our Growth Creative Executive through shared planning, production, review and performance analysis
• Partner with Paid Marketing to evaluate creative using lead-acquisition efficiency, lead quality and ad engagement measures
• Document test results and turn successful executions into repeatable creative systems
• ---Deliverables after three months---
• A documented paid social creative strategy and testing framework
• A prioritised record of completed tests, results and actionable learnings
• Three month content calendar and prioritised concept backlog
• Repeatable briefing, scripting, production, approval and creative-review processes
• Reusable creative templates and clear guidance for scaling successful concepts
• A practical creative playbook that enables the Growth Creative Executive to continue managing the programme
• ---Measures of success---
• Increased volume and regularity of meaningful creative launches
• Broader coverage of formats, messages and creative styles
• A clear and sustainable pipeline of prioritised creative tests
• Identification and continued development of scalable creative concepts
• Creative improvements that contribute to growth in paid social lead volumes while maintaining acquisition efficiency and lead quality
• Clear evidence that creative learnings are being carried into subsequent tests

Benefits

• Dog-friendly office
• Regular Social Events
• Free Snacks & Drinks
• Wellbeing Allowance
• Hybrid-working
• Private Medical Insurance