Performance Creative Lead (Video-focused)

Job overview and responsibility

1. Creative Strategy & Direction

• Define and lead the video-first creative strategy for paid digital campaigns
• Develop scalable creative frameworks (hooks, angles, testing matrix)
• Ensure all creative output is aligned with performance KPIs (CPA, CTR, ROAS, etc.)
• Translate campaign data into actionable creative improvements

2. Video-Focused Production Oversight

• Oversee production of short-form performance videos (6–30s ads)
• Ensure quality, speed, and consistency across creative assets
• Provide direction on storytelling, pacing, editing style, and hook optimization

3. AI-Driven Creative Workflow

• Integrate AI tools into content creation (video generation, scripting, visual enhancement, workflow automation)
• Optimize production speed through AI-supported processes
• Continuously experiment with new AI tools to improve scalability

4. Team Leadership & Management

• Build, manage, and mentor a content team (video editors, designers, creators)
• Set creative KPIs and workflow processes
• Conduct regular creative reviews and performance feedback sessions
• Manage creative pipeline and ensure fast turnaround for testing cycles

5. Cross-Functional Collaboration

• Work closely with Media Buyers to align creative testing strategy
• Support scaling campaigns with data-backed creative iteration
• Collaborate with Marketing/Product teams when required

Required skills and experiences

• 5+ years experience in digital creative production, with strong focus on video ads
• Advanced video editing skills (Premiere Pro, After Effects, CapCut, or equivalent)
• Strong understanding of performance marketing & creative testing
• Experience integrating AI tools into content workflows
• Proven team management & leadership experience
• Data-driven mindset and fast execution capability
• Fluent English communication is a plus

Preferred skills and experiences

• Experience working in performance-heavy industries (fintech, mobile apps, games)
• Experience managing high-volume creative production environments
• Strong understanding of Meta/TikTok ad ecosystems

Job Type: Full-time

Pay: 10,173,375₫ - 24,679,802₫ per month

Work Location: In person