Performance Manager

About the Role

• We are looking for a Performance Marketer who is an executor at heart someone who enjoys rolling up their sleeves, owning numbers, and building real momentum for brands.
• This role goes beyond running campaigns.
• Youll work closely with founders, take ownership of growth metrics, and play a key role in shaping how brands scale.

Requirements

• We are looking for professionals who combine a strong execution mindset with solid performance marketing fundamentals.
• Mindset & Ownership: Execution-first approach You believe in rolling up your sleeves, testing fast, and learning through action.
• Tech-first mindset Comfortable adopting new tools, platforms, and workflows to improve speed, scale, and efficiency.
• High ownership & accountability You take responsibility for outcomes and are motivated by delivering real business value.
• Strong learning mindset Curious, self-driven, and committed to upgrading your skills continuously.

Technical & Functional Requirements

• Strong understanding of the full performance marketing funnel From acquisition to conversion, retention, and scale not just campaign-level optimisation.
• Hands-on experience with high-scale creative operations for Meta Ads Including creative testing frameworks, iterations, fatigue management, and scaling winners.
• Solid understanding of Meta & Google Ads platforms Including campaign structures, bidding strategies, audiences, attribution, and performance diagnostics.
• Strong fundamentals of modern performance advertising approaches Including full-funnel thinking, creative-led scaling, signal quality, and account consolidation strategies.
• Understanding of first-party data and Conversion APIs (CAPI) How server-side tracking, event quality, and data signals improve performance and stability.
• Proven track record of scaling D2C brands Demonstrable experience growing spends, revenue, and efficiency across one or more D2C businesses.

Key Skills:

• Performance Marketing & Growth Full-funnel performance marketing strategy (acquisition conversion retention) Scaling D2C brands with focus on CAC, LTV, contribution margin & profitability Budget planning, spend scaling, and performance forecasting Paid Media Platforms Meta Ads (ASC, broad targeting, creative-led scaling, audience strategy) Google Ads (Search, Shopping, Performance Max)
• Campaign structuring, bidding strategies, and attribution understanding Creative & CRO Skills High-scale creative testing and iteration for Meta Ads Understanding of ad fatigue, creative hooks, angles, and messaging frameworks Landing page and website conversion optimisation fundamentals
• Ability to identify conversion leaks across the funnel Data, Tracking & Tech Strong understanding of first-party data Meta Conversion API (CAPI) and server-side tracking fundamentals Pixel health, event prioritisation, and signal quality optimisation
• Performance analysis using GA4, dashboards, and platform reporting Execution & Ownership Hands-on execution mindset with high accountability Problem-solving and diagnostic thinking when performance drops
• Ability to work independently and drive outcomes without hand-holding Clear communication with founders and leadership teams
• Learning & Adaptability Staying updated with evolving performance marketing trends and platform changes Experimentation mindset with structured testing approaches
• Ability to adapt strategies quickly based on data and business context
• Benefits Direct access to founders & leadership teams
• Youll work closely with decision-makers and contribute across the entire business value chain not just a small functional slice.
• High-energy work environment
• A thriving, collaborative office culture at WeWork, Cyber City, Gurgaon.
• Fast-paced learning ecosystem We believe in gaining a years worth of experience in a year, not counting years of experience.
• Real business ownership & rewards Clear P&L accountability for brands, with a reward mechanism directly linked to real business outcome