Performance Manager

Hiring: Performance Marketing Manager (5+ Years Experience)

Location: Kolkata (Golpark) On-site

Experience: Minimum 5 Years

We are looking for a highly skilled and result-oriented Performance Marketing Manager with a minimum of 5 years of hands-on experience in planning, executing, and optimizing paid digital campaigns across multiple platforms.

Key Responsibilities:

• Plan, execute, and optimize high-budget / low budget paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other digital advertising platforms.

• Manage campaigns across Search, Display, Shopping, Performance Max, YouTube, and Remarketing.

• Develop and execute lead generation, e-commerce, and brand awareness campaigns.

• Monitor KPIs including ROAS, ROI, CPA, CPL, CTR, CPC, and Conversion Rate, and continuously optimize performance.

• Conduct audience research, A/B testing, keyword analysis, and competitor analysis.

• Work closely with the creative and content teams to develop high-converting ad creatives and landing pages.

• Prepare detailed campaign reports and provide actionable insights to clients and management.

• Stay updated with the latest trends, platform updates, and best practices in digital advertising.

• Should be know about AI tools

Required Skills:

• Minimum 5 years of proven experience in Performance Marketing.

• Strong expertise in Google Ads and Meta Ads Manager.

• Experience with Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking.

• Knowledge of attribution models, pixel implementation, event tracking, and remarketing strategies.

• Excellent analytical, communication, and campaign optimization skills.

• Ability to independently manage multiple client accounts and achieve performance targets.

Preferred:

• Google Ads and Meta certifications.

• Experience working in a digital marketing agency.

• Strong understanding of e-commerce and lead generation campaigns.

Only candidates with relevant performance marketing experience should apply. Applications from candidates without hands-on experience in Google and Meta paid advertising will not be considered.