Performance Manager

Performance Marketing Manager

Location: Gurugram, Haryana, India

Department: Digital Marketing

Salary: Up to 20 LPA

About the Role

ROLE OVERVIEW

We are seeking an experienced Performance Marketing Manager to lead and optimize paid advertising campaigns across multiple digital channels. The role focuses on driving direct bookings, improving campaign performance, and maximizing marketing ROI through data-driven strategies and automation. The ideal candidate will have strong hands-on experience managing large advertising budgets, optimizing campaigns, and connecting marketing performance with measurable business revenue.

Responsibilities

• Manage and optimize Google Ads campaigns, including Search and Ads, Meta Ads, and metasearch campaigns.
• Implement automated and AI-driven bidding strategies to improve campaign efficiency and performance.
• Allocate advertising budgets based on campaign performance, demand, and business priorities.
• Optimize campaigns to improve ROAS, reduce customer acquisition costs, and increase conversions.
• Manage campaign transitions during website migrations while minimizing disruptions to performance and tracking.
• Lead budget planning, forecasting, and performance reporting across multiple properties and campaigns.
• Oversee conversion tracking, attribution modelling, and optimization across the complete booking funnel.
• Monitor campaign performance and develop actionable insights using analytics and reporting tools.
• Manage external marketing agencies and internal resources to ensure accountability against performance targets.
• Collaborate with Revenue Management and CRM teams to align marketing strategies with commercial objectives.

Qualifications

• Proven experience in performance marketing and paid media campaign management.
• Experience managing substantial monthly advertising budgets.
• Strong hands-on expertise in Google Ads, Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4).
• Experience with automated bidding strategies, campaign optimization, and marketing automation.
• Strong understanding of ROAS, CPA, customer acquisition cost, conversion rates, and attribution modelling.
• Experience connecting marketing performance to revenue and business outcomes.
• Experience managing or overseeing external marketing agencies.
• Strong analytical, communication, budgeting, and forecasting skills.
• Ability to collaborate effectively with cross-functional teams.

Required Skills

• Performance marketing
• Paid media campaign management
• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Automated bidding strategies
• Campaign optimization
• Marketing automation
• Analytics and reporting
• Budget planning and forecasting

Preferred Skills

• Experience in the hospitality, hotel, or industry.
• Experience with metasearch advertising platforms.
• Experience in direct booking optimization and website conversion improvement.

Pay range and compensation package

Salary: Up to 20 LPA

Equal Opportunity Statement

WHAT WE ARE LOOKING FOR

A commercially minded performance marketing professional who can manage substantial advertising budgets, make data-driven decisions, optimize acquisition performance, and deliver measurable business growth.