Performance Marketer

Role & responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Generate high-quality B2B leads through paid marketing campaigns.
• Create and optimize Search, Display, Performance Max, Remarketing, and Lead Generation campaigns.
• Manage campaign budgets and maximize ROI, ROAS, and lead quality.
• Monitor and improve campaign performance by optimizing CPC, CTR, CPL, CPA, and conversion rates.
• Build and optimize landing pages, lead forms, and conversion funnels.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Implement remarketing and audience targeting strategies.
• Track campaign performance using Google Analytics, Google Tag Manager, and Search Console.
• Prepare weekly and monthly performance reports with actionable insights.
• Work closely with the sales and marketing teams to improve lead quality and campaign performance.

Required Skills

• 5-8 years of experience in Performance Marketing or Digital Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing Search, Display, Performance Max, Shopping, and Remarketing campaigns.
• Strong understanding of lead generation strategies and conversion optimization.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
• Experience in keyword research, audience targeting, bid strategy, and campaign optimization.
• Knowledge of landing page optimization and A/B testing.
• Experience working with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
• Excellent analytical, reporting, and communication skills.
• Experience in B2B, SaaS, IT Services, or Technology industry is preferred.

Preferred candidate profile

• Google Ads Certification.
• Meta Blueprint Certification.
• Experience handling large advertising budgets.
• Knowledge of marketing automation tools and lead nurturing.

What We Offer

• Competitive salary based on experience.
• Opportunity to work on international campaigns.
• Career growth in a fast-growing organization.
• Dynamic and collaborative work environment.
• Five-day work week (Monday to Friday).