Performance Marketer

Role & responsibilities

• Plan, execute, and optimise paid campaigns on Google Ads (Search, Display, PMax) and LinkedIn Campaign Manager across B2B and B2C objectives.
• Manage end-to-end campaign lifecycle strategy, audience segmentation, ad creation, bid management, and reporting — within a 2–3 lakh/month budget.
• Drive lead generation, pipeline growth, and conversions for target geographies: India, US, UK, and UAE.
• Conduct A/B testing on creatives, copies, landing pages, and audience cohorts to continuously improve CPL and ROAS.
• Build and maintain performance dashboards; deliver weekly and monthly reports with actionable insights.
• Collaborate with content, design, and sales teams to align messaging and campaign assets with business goals.
• Monitor competitive landscape and benchmark performance across target markets.
• Ensure accurate conversion tracking via Google Tag Manager, UTM parameters, and CRM integrations.