Performance Marketer

Job Summary

We are seeking a data-driven and results-oriented Performance Marketer to drive user acquisition, merchant onboarding, and app downloads through high-performing digital campaigns. The ideal candidate should have expertise in paid advertising, campaign optimization, analytics, and lead generation with a strong focus on ROI and business growth.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
• Drive app installs, merchant acquisition, customer registrations, and lead generation for the Mera Payment App.
• Monitor and improve campaign performance by optimizing CPC, CPA, CTR, ROAS, and conversion rates.
• Manage advertising budgets and ensure maximum return on investment (ROI).
• Conduct A/B testing for creatives, landing pages, and ad copies to improve campaign performance.
• Track campaign performance using Google Analytics, Meta Business Suite, Google Tag Manager, and other analytics tools.
• Collaborate with the creative, content, and sales teams to develop high-converting campaigns.
• Generate daily, weekly, and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, algorithms, and advertising platforms.

Eligibility

• Experience: 2–5 Years in Performance Marketing or Digital Marketing.
• Qualification: Any Graduate / MBA (Marketing) preferred.
• Languages: English & Tamil. Hindi is preferred.

Required Skills

• Google Ads (Search, Display, Performance Max & App Campaigns)
• Meta Ads (Facebook & Instagram)
• Google Analytics (GA4) & Google Tag Manager
• Google Firebase (Preferred)
• App Campaign Optimization
• Conversion Tracking & Pixel Integration
• A/B Testing
• Lead Generation & Merchant Acquisition
• Advanced Excel and Reporting
• Strong analytical and problem-solving skills

Salary

₹15,000 – ₹30,000 per month (Based on Experience)

Accommodation will be provided based on the situation.

Benefits

• Attractive Performance Incentives
• Career Growth Opportunities
• Professional Development
• Friendly and Collaborative Work Environment

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Location:

• Chengalpattu, Chennai, Tamil Nadu (Required)

Work Location: In person