Performance Marketer

Job Title: Performance Marketing Executive

Location: Iskon, Ahmedabad (On-site)
Experience: 2-6 Years
Shift Timing: 3 PM to 12 AM

Key Responsibilities

1. Paid Advertising Campaigns:
   Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.

2. Campaign Optimization:
   Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.

3. Lead Generation & Conversion:
   Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.

4. Ad Creation & A/B Testing:
   Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.

5. Keyword & Audience Research:
   Conduct keyword research, competitor analysis, audience research, and identify new opportunities to improve campaign performance.

6. Performance Tracking & Reporting:
   Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.

7. Analytics & Conversion Tracking:
   Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.

8. Budget Management:
   Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.

9. Campaign Strategy:
   Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.

10.Collaboration:
Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.

11.Market & Platform Updates:
Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
• Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
• Strong analytical and problem-solving skills.
• Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
• Good communication and reporting skills.
• Google Ads Certification will be an added advantage.