Performance Marketer

Roles and Responsibilities :

• Develop and execute comprehensive digital marketing strategies to drive business growth, focusing on Google Ads and LinkedIn Ads.
• Analyze campaign performance data to optimize ad targeting, budget allocation, and creative assets for maximum ROI.
• Collaborate with cross-functional teams to integrate digital marketing efforts across social media platforms, email marketing, and website optimization.
• Stay up-to-date with industry trends and best practices in digital advertising to continuously improve campaign effectiveness.

Job Requirements :

• 3-6 years of experience in digital marketing or a related field.
• Proven track record of success in managing multiple paid advertising campaigns across various channels (Google Ads, LinkedIn Ads).
• Strong analytical skills with ability to interpret complex data sets and make informed decisions based on insights.
• Experience working in an e-commerce environment with knowledge of online shopping behaviors and customer acquisition strategies.