Performance Marketer

Job Title: Performance Marketer

Location: Agra

Job Type: Full-time

Experience: 1–3 Years

About the Role

We are looking for a results-driven Performance Marketer to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on experience with paid advertising, and a passion for driving high-quality leads and maximizing ROI.

Key Responsibilities

• Plan, launch, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
• Manage campaign budgets and maximize ROAS (Return on Ad Spend).
• Generate quality leads through performance marketing strategies.
• Monitor campaign performance and prepare regular reports.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Track KPIs such as CPC, CPL, CTR, CPA, and conversion rate.
• Perform audience research, competitor analysis, and keyword research.
• Collaborate with the creative and content teams to develop high-performing ad creatives.
• Stay updated with the latest digital marketing trends and platform updates.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of experience in Performance Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong understanding of Google Analytics, Meta Pixel, and conversion tracking.
• Experience with campaign optimization and budget management.
• Excellent analytical, communication, and problem-solving skills.

Preferred Skills

• Experience with Google Tag Manager.
• Knowledge of SEO and email marketing.
• Familiarity with CRM tools and marketing automation platforms.
• Ability to analyze data and make data-driven decisions.
• Key Performance Indicators (KPIs)
• Lead Generation
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Acquisition (CPA)
• Campaign ROI

Benefits

• Competitive salary
• Performance-based incentives
• Career growth opportunities
• Learning and development programs
• Supportive and collaborative work environment

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person