Performance Marketer

Job Title: Digital Marketing Executive (Smartbiz by Amazon)

Location: Mohan Estate, Delhi
Job Type: Full-Time
Experience Required: Minimum 1 year
Department: Marketing / E-commerce

Job Overview:

Smartbiz by Amazon is seeking a results-driven Digital Marketing Executive to join our marketing team. The ideal candidate has hands-on experience in managing paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads. You will be responsible for planning, executing, and optimizing paid ad campaigns to drive traffic, increase brand awareness, and boost conversions for Amazon product listings.

Key Responsibilities:

• Plan, execute, and manage paid ad campaigns on Meta Ads Manager and Google Ads platforms.
• Create targeted ad sets focused on product visibility, lead generation, and sales conversion for Amazon listings.
• Monitor, analyze, and report on performance metrics (CTR, CPC, CPA, ROAS) to ensure campaigns meet KPIs.
• Conduct A/B testing on creatives, targeting, and placement strategies.
• Collaborate with content and design teams to develop compelling ad creatives and copy.
• Maintain alignment with Amazon Smartbiz promotional strategies and ensure campaigns are optimized accordingly.
• Conduct keyword research and audience analysis to enhance campaign targeting.
• Stay updated on digital marketing trends, ad platform updates, and Amazon algorithm changes.

Requirements:

• Minimum 1 year of hands-on experience running ads on Meta (Facebook/Instagram) and Google Ads.
• Familiarity with Amazon Smartbiz platform and knowledge of advertising strategies tailored for Amazon sellers.
• Strong understanding of performance marketing, conversion optimization, and online customer acquisition.
• Proficiency in analytics tools such as Google Analytics, Meta Pixel tracking, and ad reporting dashboards.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications:

• Certification in Google Ads or Meta Blueprint (preferred but not required).
• Experience with e-commerce or product-based campaigns.
• Basic knowledge of Amazon Seller Central and its ad options.