Performance Marketer

• Plan and execute performance marketing campaigns focused on e-commerce sales.
• Manage and optimize Meta Ads and other relevant digital advertising platforms.
• Monitor campaign performance including ROAS, CPA, CPC, CTR, CPM, conversion rate, and revenue.
• Identify high-performing products, creatives, audiences, and campaigns.
• Conduct A/B testing of creatives, copy, audiences, offers, and campaign structures.
• Work with the content and creative team to develop high-converting ad creatives.
• Analyse customer behaviour and identify opportunities to improve conversions.
• Monitor the complete customer journey from ad → product page → checkout → purchase.
• Identify opportunities to reduce abandoned carts and improve conversion rates.
• Prepare regular performance reports and provide actionable insights to the Marketing Head.
• Track competitor advertising strategies, offers, creatives, and positioning.
• Support product launches and promotional campaigns with performance marketing strategies.
• Coordinate with the e-commerce team to ensure campaigns, offers, landing pages, and product availability are aligned.
• Continuously test new audiences, creatives, platforms, and acquisition strategies.

What We're Looking For

• 6 months – 2 years of experience in performance marketing, digital advertising, paid media, or e-commerce marketing.
• Practical experience with Meta Ads Manager is preferred.
• Understanding of e-commerce marketing and conversion funnels.
• Basic understanding of Google Ads will be an advantage.
• Ability to analyse campaign data and make decisions based on performance.
• Understanding of metrics such as ROAS, CPA, CTR, CPC, CPM, CVR, and CAC.
• Strong analytical and problem-solving skills.
• Ability to work closely with content and creative teams.
• Experience with Shopify or other e-commerce platforms will be an advantage.
• Experience with consumer electronics, D2C, or online retail brands will be preferred

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time

Work Location: In person