Performance Marketer

Performance Marketer

Turn Ad Spend into Measurable Business Growth

At C&C Financial Solution, we are looking for a data-driven and hands-on Performance Marketer who knows how to turn digital campaigns into qualified leads and measurable business results.

You will take ownership of paid acquisition campaigns—from planning and execution to testing, optimisation and reporting. You will work closely with the Marketing and Sales teams to improve lead quality, conversion rates and marketing efficiency.

This role is for someone who looks beyond reach and engagement. We want a marketer who understands the numbers, identifies what is working and continuously improves campaign performance.

Key Responsibilities

• Plan, launch, manage and optimise paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads and other relevant platforms.
• Develop campaign strategies based on business objectives, target audiences, budgets and expected outcomes.
• Manage audience targeting, bidding strategies, campaign structures, budgets and conversion objectives.
• Conduct continuous A/B testing on advertisements, creative angles, copy, audiences, landing pages and lead forms.
• Monitor and improve key performance indicators, including cost per lead, cost per acquisition, conversion rate, lead quality and return on advertising spend.
• Analyse campaign and customer data to identify performance gaps, growth opportunities and areas for improvement.
• Work closely with the Content team to develop high-converting campaign concepts, advertisements, copy and creative materials.
• Collaborate with the Sales team to track lead quality, follow-up outcomes and actual conversions.
• Build and optimise lead-generation funnels, landing pages and remarketing campaigns.
• Set up and maintain conversion tracking through tools such as GA4, Google Tag Manager, Meta Pixel and CRM systems.
• Prepare weekly and monthly performance reports with clear insights, recommendations and action plans.
• Conduct market, audience and competitor research to identify new acquisition opportunities.
• Ensure advertising campaigns comply with platform policies and the company’s internal standards.
• Stay updated on advertising-platform changes, digital trends and performance-marketing best practices.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Digital Media or a related field.
• At least 2–4 years of hands-on experience in performance marketing, paid media or digital lead generation.
• Proven experience managing Meta Ads and Google Ads; experience with TikTok Ads is an advantage.
• Strong understanding of campaign structures, audience targeting, retargeting, conversion tracking and digital marketing funnels.
• Able to analyse campaign data and make practical optimisation decisions based on performance.
• Experience with tools such as GA4, Google Tag Manager, Meta Business Manager, Looker Studio or similar analytics platforms.
• Able to demonstrate previous campaign results, including advertising spend, cost per lead, conversion rate, ROAS or improvements in lead quality.
• Strong analytical, problem-solving and communication skills.
• Able to manage multiple campaigns independently and deliver within deadlines.
• Experience in financial services, FinTech, SME financing, banking, professional services or B2B lead generation is an advantage.

What Success Looks Like

Your performance will be measured based on:

• Consistent generation of qualified leads
• Sustainable cost per lead and customer acquisition cost
• Improved lead-to-conversion performance
• Effective management of advertising budgets
• Accurate campaign tracking and reporting
• Continuous testing and measurable performance improvements
• Strong collaboration with the Content and Sales teams

Why C&C Financial Solution?

We are building more than a marketing team—we’re building future growth leaders.

If you’re looking for a company that values ownership and performance over seniority, gives you room to test and scale new growth strategies, and rewards those who create measurable business impact, we’d love to meet you.

What We Offer

• Competitive basic salary with performance-based incentives
• Ownership of meaningful digital campaigns
• Opportunities to test and scale new growth strategies
• Direct exposure to marketing, sales and business performance
• Supportive and growth-oriented working environment
• Career advancement based on capability and measurable results

Interested candidates are invited to submit their resume, expected salary, availability and campaign portfolio or performance results.