Performance Marketer

Location: Kochi

Employment Type: Full-time

Experience: 2+ years

Department: Digital Marketing

Job Summary

Tapclone is looking for a results-driven Performance Marketer to join our dynamic digital marketing team. The ideal candidate will have hands-on experience in Google Ads, paid campaigns, social media marketing, campaign optimization, and performance reporting.

This role combines social media marketing and performance marketing, giving you the opportunity to plan and execute campaigns that generate measurable business results for our clients.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies aligned with client goals.
• Plan, launch, and manage performance marketing campaigns across Google Ads and social media platforms.
• Conduct keyword research, audience targeting, competitor analysis, and marketing strategy planning.
• Monitor campaign performance, budgets, conversions, cost per lead, and return on ad spend.
• Analyze campaign data and identify opportunities to improve overall marketing performance.
• Test and optimize ad copies, creatives, landing pages, audiences, and bidding strategies.
• Prepare regular performance reports with actionable insights and recommendations.
• Work closely with the content, design, and social media teams to execute integrated marketing strategies.
• Adapt campaign strategies based on market trends, audience behavior, and performance data.
• Stay updated with the latest performance marketing tools, trends, and best practices.

Requirements

• Minimum 2 years of experience in performance marketing or paid advertising.
• Strong experience managing Meta Ads and Google Ads campaigns.
• Understanding of campaign metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
• Good Understanding of campaign optimization and budget Management
• Ability to analyze data and make performance-based decisions.
• Good knowledge of audience targeting, keyword research, ad copywriting, and conversion tracking.
• Strong communication, organization, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• A personal laptop is mandatory.

Preferred Skills

• Experience with Google Analytics, Google Tag Manager, Search Console
• Knowledge of landing page optimization and conversion rate optimization.
• Experience working with digital marketing agencies or multiple clients.

What We Offer

• A collaborative and learning-focused work environment.
• Opportunities to develop your skills in performance marketing and digital strategy
• Competitive salary based on experience and Skills.
• Exposure to multiple industries and marketing projects

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.