Performance Marketer

Job Title: Performance Marketer

Location: Kochi, Kerala

Job Type: Full-time

Experience: 1–3 years

Salary: ₹25,000 – ₹40,000 per month, based on experience and skills

Job Description

We are looking for a hands-on Performance Marketer who can plan, execute, monitor, and optimize paid digital marketing campaigns across Meta and Google platforms.

Key Responsibilities:

• Plan and run paid advertising campaigns on Meta Ads and Google Ads.

• Set up campaigns, audiences, targeting, budgets, and ad sets.

• Monitor and optimize campaign performance to improve leads, conversions, and ROI.

• Track key performance metrics such as ROAS, CAC, CPL, CPC, CTR, and conversions.

• Analyze campaign data and identify opportunities for improvement.

• Conduct testing of audiences, ad creatives, copy, and landing pages.

• Coordinate with the creative and content team for ad creatives and campaign requirements.

• Manage social media content planning and posting schedules when required.

• Prepare regular performance reports and share insights with management.

• Support landing page and creative optimization based on campaign performance.

Requirements:

• 1–3 years of hands-on experience in performance marketing or digital advertising.

• Strong hands-on experience with Meta Ads Manager and Google Ads.

• Experience in lead generation and conversion-focused campaigns.

• Strong analytical and reporting skills.

• Good understanding of campaign optimization and performance metrics.

• Experience with social media content planning and scheduling.

• Familiarity with basic design/content creation tools is preferred.

• Good communication and problem-solving skills.

Preferred: Candidates with proven campaign results, practical experience, or performance marketing case studies will be given preference.

Pay: ₹20,000.00 - ₹40,000.00 per month

Application Question(s):

• Are you available to join immediately?

Work Location: In person