Performance Marketer

Performance Marketing Intern

Company: The Social Continent

Location: Pune / Kharadi

Work Mode: On-site

Employment Type: Internship

Experience: Freshers / 0–1 Year

Stipend: Up to ₹15,000/month

Website: socialcontinent.in

About The Social Continent

The Social Continent is an education and technology-focused organization helping students

and working professionals develop industry-relevant skills and advance their careers.

We are looking for a Performance Marketing Intern who is interested in paid advertising,

lead generation, data analysis, and digital growth. The role provides hands-on exposure

to live campaigns across Google and Meta.

Role Overview

You will assist in planning, executing, monitoring, and optimizing paid marketing

campaigns to generate quality leads for courses and educational programs. You will work

closely with the Marketing, Creative, and Sales teams to improve campaign performance

and contribute to business growth.

Key Responsibilities

● Assist in managing Google Ads, Meta Ads, Facebook & Instagram campaigns.

● Support lead-generation campaigns for courses and educational programs.

● Monitor CPL, CPC, CTR, CPA, conversion rate, ROAS, and campaign budgets.

● Analyze campaign data and identify optimization opportunities.

● Create and test ad copies, creatives, audiences, and landing pages.

● Conduct keyword, audience, and competitor research.

● Track leads using CRM, GA4, Excel/Google Sheets, and reporting dashboards.

● Coordinate with the creative team on performance-focused advertisements.

● Work with the sales team to understand lead quality and lead-to-enrollment

performance.

● Prepare campaign reports and share actionable insights.

● Assist with A/B testing and conversion optimization.

● Stay updated with digital advertising trends and best practices.

KPIs

● Lead volume and lead quality

● CPL, CPC, CTR, CPA

● Conversion rate

● ROAS

● Campaign engagement

● Lead-to-enrollment / lead-to-sale rate

● Reporting accuracy

● Campaign optimization and performance improvement

Required Skills

● Performance Marketing & Digital Marketing

● Google Ads & Meta Ads

● Facebook & Instagram Ads

● Lead Generation

● SEM / PPC

● Google Analytics / GA4

● Marketing Analytics

● Campaign Optimization

● A/B Testing & CRO

● Keyword & Audience Research

● Competitor Analysis

● Excel / Google Sheets

● Data Analysis & Reporting

● Analytical & Problem-Solving Skills

● Communication & Coordination

● Attention to Detail

● Data-Driven Mindset

Who Can Apply?

● Students and recent graduates from Marketing, Business, Management,

Advertising, Communications, or related fields.

● Freshers with a strong interest in performance marketing and paid advertising.

● Candidates with digital marketing certifications or practical projects.

● Candidates with personal, college, freelance, or internship campaign experience.

● Basic knowledge of Google Ads, Meta Ads, GA4, and Excel/Sheets is preferred.

What You Will Gain

● Hands-on experience with Google & Meta Ads

● Real-world lead generation and customer acquisition

● Campaign optimization and performance analysis

● Marketing analytics and reporting

● A/B testing and conversion optimization

● Audience, keyword, and competitor research

● Exposure to EdTech and digital marketing

● Experience working with Marketing and Sales teams

● Understanding of how paid marketing drives business revenue

What We Offer

● Stipend up to ₹15,000/month, based on skills and performance

● Work on live marketing campaigns

● Mentorship from an experienced marketing team

● Practical exposure to the EdTech and digital marketing ecosystem

● Learning and career-growth opportunities

● Potential career opportunity based on performance after the internship

Why Join Us?

Build practical skills, work on real campaigns, understand marketing through data, and start

your career in Performance Marketing with The Social Continent.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person