Performance Marketer

About the Role

We are looking for a data-driven and results-oriented Performance Marketer to own and scale Snaphomz's digital acquisition efforts. The ideal candidate will have hands-on experience managing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, Reddit campaigns and other relevant digital channels, with a strong focus on lead generation, customer acquisition, conversion optimization, and measurable ROI.

You will be responsible for turning marketing budgets into qualified leads and customers through continuous campaign optimization, audience targeting, experimentation, analytics, and performance reporting.

Key Responsibilities

• Develop and execute performance marketing strategies aligned with overall business and marketing objectives.
• Plan,manage, and optimize digital marketing campaigns across relevant online channels.
• Monitor campaign performance and identify opportunities for improvement.
• Manage and optimize marketing budgets to achieve desired business outcomes.
• Conduct market, audience, and competitor research to support campaign planning.
• Work closely with the creative and content teams to develop effective marketing campaigns.
• Monitor key marketing metrics and prepare regular performance reports.
• Analyze campaign data and provide actionable insights to improve overall performance.
• Conduct regular testing and experimentation to improve campaign effectiveness.
• Optimize customer acquisition and conversion efforts across the marketing funnel.
• Collaborate with sales and other internal teams to improve lead quality and conversion.
• Stay updated with the latest digital marketing trends, tools, platforms, and best practices.
• Identify new opportunities and channels for customer acquisition and business growth.
• Ensure marketing activities are aligned with brand guidelines and company objectives.
• Take ownership of overall campaign performance and continuously work toward improving marketing ROI.

Required Skills & Experience

• 2-5 years of hands-on experience in Performance Marketing / Paid Digital Marketing.
• Strong practical experience with Google Ads, Meta Ads and Reddit campaigns. Experience with email marketing campaigns will be an added advantage.
• Experience with LinkedIn Ads is highly preferred.
• Proven experience in lead generation and customer acquisition campaigns.
• Strong understanding of CPC, CPM, CTR, CPL, CPA, CAC, ROAS, ROI, and conversion rates.
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Understanding of conversion tracking, pixels, events, attribution, and marketing funnels.
• Experience with landing-page optimization and A/B testing.
• Strong analytical and data interpretation skills.
• Ability to manage marketing budgets and make data-backed allocation decisions.
• Strong understanding of digital advertising platforms, targeting, bidding, and campaign optimization.
• Excellent communication and reporting skills.

Preferred / Good-to-Have

• Experience working with B2B SaaS, PropTech, Real Estate, FinTech, Marketplace, or Technology companies.
• Experience managing performance marketing for a startup or high-growth company.
• Experience with CRM platforms and lead management systems.
• Familiarity with HubSpot, Salesforce, Zoho, or similar CRM platforms.
• Experience with marketing automation and lead nurturing.
• Understanding of SEO, content marketing, email marketing, and organic acquisition.
• Experience working with attribution platforms or advanced marketing analytics tools.
• Basic understanding of AI tools and their application in marketing workflows.

What We're Looking For

We are looking for someone who is hands-on, analytical, experimental, and commercially focused. You should be comfortable managing campaigns independently, working with numbers, identifying what is and isn't working, and taking ownership of results.

This role is best suited for a marketer who doesn't just run campaigns, but understands the entire acquisition funnel and can connect marketing activity to qualified leads, customers, and revenue.

Why Join Snaphomz?

• Opportunity to work in a high-growth technology and real estate environment.
• High ownership and direct impact on business growth.
• Opportunity to build and scale performance marketing from the ground up.
• Work closely with leadership, sales, product, and technology teams.
• Fast-paced environment with significant opportunities for learning and career growth.