Performance Marketer

PERFORMANCE MARKETER

Experience: 2 Years | Location: Chennai | Employment Type: Full-Time

Job Summary:

We are looking for a Performance Marketer who can plan, execute, and optimize digital advertising campaigns to generate quality leads and improve customer acquisition.

Key Responsibilities:

• Plan and manage paid campaigns on Google Ads, Meta Ads, and other digital platforms.
• Develop and execute lead-generation and customer-acquisition strategies.
• Monitor campaign performance, budgets, leads, conversions, CPL, CPA, CTR, CPC, and ROAS.
• Conduct audience, keyword, and competitor research.
• Create and test different ad copies, creatives, audiences, and landing pages.
• Analyze campaign data and continuously optimize performance.
• Track conversions using Google Analytics, Google Tag Manager, Meta Business Suite, etc.
• Prepare weekly/monthly performance reports with actionable insights.
• Coordinate with the creative/content team for high-performing ad creatives.
• Stay updated with digital marketing trends, platform updates, and best practices.

Requirements:

• 2 years of hands-on experience in Performance/Digital Marketing.
• Strong knowledge of Google Ads and Meta Ads.
• Understanding of lead generation, conversion tracking, and campaign optimization.
• Good analytical and data interpretation skills.
• Ability to manage advertising budgets and meet campaign targets.
• Strong communication, problem-solving, and decision-making skills.
• Candidates with proven campaign results or a portfolio will be preferred.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person