Performance Marketer

About Dino Ventures

Dino Ventures is a Bharat-focused, app-first technology company with 5M+ app downloads across a portfolio of 10+ live applications. Our flagship products—including Samaj Saathi, Samjho, and Stick—serve millions of users across India, solving meaningful problems at scale.

Job Title: Performance Marketer

Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.

Key Responsibilities:

• Own Performance Marketing strategy end-to-end.
• Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
• Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
• Work with designers/editors to ensure creatives are relatable, scroll-stopping.
• Analyze funnel drops → suggest UX + communication improvements.
• Scale budgets efficiently while maintaining profitability.

Required Skills:

• Strong understanding of Bharat audience behaviour (Tier 2/3/4).
• Creative thinking + storytelling ability.
• Performance mindset – numbers, optimisation, growth funnels.
• Experience in Google/Meta Ads Manager.
• Good understanding of hooks, thumbnails, CTA psychology.
• Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.

Experience

• 1–6 years in performance marketing & digital advertising.

Preferred (Good to Have)

• Worked with Bharat-focused brand before.
• Have/had YT/IG channel with good reach
• Understanding of short-form video platforms+content (IG, YouTube Shorts).
• Ability to generate viral hook ideas + creative angles.
• Exposure to subscription-based product funnels.

Qualification

• Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
• Skill > degree. Hands-on > theoretical knowledge.

Pay: ₹600,000.00 - ₹1,700,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Provident Fund

Application Question(s):

• What is the highest monthly ad spend you have personally managed on Meta Ads?
• Have you worked on App Marketing / App Campaigns? If yes, for how long?
• What are the main metrics you usually work with — CPI, CAC, ROAS, CTR, CPA, etc.?
• Briefly explain one campaign where you handled a large budget and achieved good results.
• This role requires 5 days work from office in Bangalore (Electronic City). Are you comfortable with this?

Please apply only if you’re comfortable working from office. This role is not remote or hybrid.

Work Location: In person