Performance Marketer

We are recruiting for a fast-growing international B2B SaaS company operating in the sales-tech and lead intelligence space .

The company runs a primarily self-serve acquisition model : users discover the product through paid channels, sign up, try the platform, and convert into recurring customers.

We are looking for a highly hands-on Performance Marketer who can own the full paid acquisition system: from campaign strategy and budget allocation to creative testing, landing pages, attribution and customer economics.

This is not an agency-management role. You will work directly inside the advertising platforms, launch campaigns, analyse performance and decide where to scale, where to test and where to stop spending.

What you'll own:

• Own and scale Google Ads , with a strong focus on high-intent Search campaigns
• Manage and experiment with additional acquisition channels such as Meta, LinkedIn, Reddit, YouTube or similar platforms
• Allocate budgets based on CAC, CAC payback, LTV, retention and customer quality
• Continuously test campaign structures, audiences, bidding strategies and offers
• Develop new creative concepts, hooks and briefs together with designers and video editors
• Build and test campaign-specific landing pages, messaging, offers and conversion funnels
• Analyse acquisition performance beyond platform-reported ROAS
• Work with GA4, conversion tracking, subscription data and attribution
• Analyse cohorts from signup/trial through paid conversion and retention
• Identify new acquisition opportunities including partnerships, affiliates, creators or other measurable paid channels
• Maintain a continuous experimentation cadence across channels, creatives and funnels

What we're looking for:

• 4+ years of hands-on performance marketing / paid acquisition experience
• Strong practical experience with Google Ads , including building, restructuring and optimising campaigns
• Experience working with a self-serve, product-led or subscription business , ideally B2B SaaS
• Experience with at least one additional paid channel such as Meta, LinkedIn, Reddit or TikTok
• Experience owning meaningful paid media budgets and making direct scaling/allocation decisions
• Strong understanding of CAC, CAC payback, LTV, retention and cohort economics
• Experience analysing campaign performance outside the advertising platforms
• Strong understanding of GA4 and conversion tracking
• Experience with landing-page optimisation and CRO
• Experience running creative and messaging experiments
• Strong analytical and commercial mindset
• Fluent business English and experience working with distributed teams

Strong plus

• Sales-tech, MarTech, CRM, lead generation or outbound SaaS experience
• Experience acquiring customers in the US market
• Affiliate or creator acquisition
• Reddit, TikTok or X Ads
• SQL
• Looker, Metabase or Amplitude
• Lifecycle marketing experience
• Experience working closely with Product or Growth teams