Performance Marketer

About the Role

We are looking for an experienced and result-oriented Performance Marketer to plan, execute, optimize, and scale digital advertising campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in paid media, performance marketing, lead generation, analytics, and campaign optimization.

Key Responsibilities
● Plan and execute performance marketing campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
● Manage campaigns focused on lead generation, conversions, website traffic, and customer acquisition
. ● Conduct audience research, competitor analysis, keyword research, and campaign planning.
● Create and manage campaign structures, budgets, targeting, bidding, and ad placements.
● Monitor campaign performance and optimize campaigns to improve ROI, CPL, CPA, CTR, conversion rate, and overall campaign efficiency.
● Track and troubleshoot campaign performance using tools such as Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, and Looker Studio.
● Stay updated with changes in advertising platforms, algorithms, trends, and performance marketing best practices.

Required Skills & Experience
● 3–4 years of hands-on experience in Performance Marketing/Paid Media.
● Strong practical experience with Meta Ads and Google Ads.
● Proven experience in lead generation and conversion-focused campaigns.
● Good understanding of analytics, campaign tracking, attribution, and performance metrics
. ● Strong analytical and problem-solving skills
. ● Ability to interpret data and convert insights into actionable marketing strategies. ● Experience working with creative and content teams.

Work Location: In person