Performance Marketer

Performance Marketing Demand Generation

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.

  • Manage and scale monthly marketing budgets from \u20b910 Lakhs to \u20b91 Crore+.

    • Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.

      • Develop and execute full-funnel demand generation campaigns across multiple geographies.

        Account-Based Marketing (ABM)

        • Build and execute ABM campaigns targeting enterprise and mid-market accounts.

          • Create audience segments based on industry, company size, intent signals, and buying stages.

            • Work closely with sales teams to align target account strategies.

              Marketing Automation Lead Nurturing

              • Design and implement automated lead nurturing workflows.

                • Manage integrations between CRM, marketing automation, and advertising platforms.

                  • Develop lead scoring models and lifecycle marketing programs.

                    • Optimize lead handoff processes between marketing and sales.

                      Conversion Rate Optimization (CRO)

                      • Improve landing page conversion rates and user journeys.

                        • Conduct A/B testing on ads, landing pages, forms, and CTAs.

                          • Analyze funnel performance and identify drop-off points.

                            • Increase visitor-to-lead and lead-to-customer conversion rates.

                              Analytics Revenue Attribution

                              • Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.