Performance Marketer

Description: Media Buyer

Location: Mumbai

Role Type: Full-time

Experience: 1-3 years in Performance marketer (Luxury/Fashion/E-commerce preferred)

Role Overview

We are looking for a data-driven Media Buyer to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. The ideal candidate will have a strong understanding of performance marketing, audience targeting, campaign optimization, attribution, and e-commerce growth. This role will be responsible for driving customer acquisition, revenue growth, and ROAS while maintaining efficient CAC targets.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across:

• Meta (Facebook & Instagram)

• Google Ads (Search, Shopping, Display, Performance Max)

• YouTube

• Pinterest and other emerging channels

• Own key performance metrics.

• Manage advertising budgets and allocate spend across channels based on performance.

• Build and scale audience strategies.

• Develop and execute A/B tests across creatives, copy, audience segments, and landing pages.

• Collaborate closely with the creative team to develop high-performing ad creatives while maintaining brand consistency.

• Monitor creative performance, identify creative fatigue, and provide data-backed recommendations on messaging, formats, and content direction.

• Own attribution and tracking setup across Meta Pixel, Conversion API (CAPI), Google Analytics 4, Google Tag Manager, and UTM frameworks to ensure accurate performance measurement.

• Analyze website performance and user behaviour to identify opportunities for conversion rate optimization and improved campaign efficiency.

• Monitor campaign performance and provide weekly and monthly reports with actionable insights and recommendations.

• Collaborate with e-commerce, merchandising, and marketing teams to align paid media strategies with product launches, seasonal campaigns, and key commercial objectives.

• Stay up to date with platform updates, attribution changes, industry trends, and emerging advertising opportunities.

Requirements

• Experience in media buying

• Hands-on experience managing Meta and Google advertising campaigns with proven performance outcomes.

• Strong understanding of:

• Meta Ads Manager

• Meta Pixel and Conversion API

• Google Ads

• Google Analytics 4

• Google Tag Manager

• Google Merchant Center

• Experience working with Shopify-based e-commerce businesses is preferred.

• Strong analytical skills with the ability to interpret data, identify trends, and make informed optimization decisions.

• Solid understanding of attribution, conversion tracking, and e-commerce analytics.

• Excellent communication and stakeholder management skills.

Pay: ₹10,000.00 - ₹70,000.00 per month

Application Question(s):

• What is current CTC?

• What is your expected CTC?

• How many years of experience do you have in Meta Ads?

Work Location: In person