Performance Marketer

About the role

Acadvizen is looking for a Performance Marketing Specialist to generate qualified leads for our digital marketing and AI-integrated courses. You will own paid campaigns from planning and creative testing through lead tracking and optimization. Success in this role means bringing in prospective students who are relevant, reachable, and likely to enrolnot simply increasing lead volume.

Key responsibilities

• Plan, launch, and manage lead generation campaigns on Meta Ads and Google Ads.
• Research student audiences, search intent, locations, and competitors to improve targeting.
• Test ad creatives, copy, offers, forms, and landing pages to improve lead quality.
• Track the full journey from ad click to enquiry, counselling call, demo, application, and admission.
• Work closely with academic counsellors to review lead feedback, missed calls, follow-ups, and reasons for lost admissions.
• Optimize campaigns using cost per qualified lead, demo bookings, admissions, and cost per admission.
• Set up and monitor GA4, Google Tag Manager, Meta Pixel, conversion events, and campaign reporting.
• Prepare weekly reports with results, insights, and clear actions for improvement.
• Manage budgets responsibly and scale campaigns that produce admissions.

Requirements

• 2–5 years of hands-on experience running Meta Ads and Google Ads lead generation campaigns.
• Strong knowledge of campaign structure, audience testing, Search Ads, conversion tracking, and remarketing.
• Experience improving lead quality and sales outcomes, not just reducing cost per lead.
• Ability to analyse CRM or sales team feedback and use it to refine campaigns.
• Working knowledge of GA4, Google Tag Manager, Looker Studio, and Excel or Google Sheets.
• Clear communication skills and the ability to collaborate with creative and admissions teams.

Preferred

• Experience in education, edtech, training institutes, or other high-consideration lead generation businesses.
• Experience with WhatsApp lead journeys, landing page testing, and offline conversion tracking.
• Familiarity with HubSpot, Zoho, or a similar CRM.