Performance Marketer

Hiring: Performance Marketer

*Location:* Gulberg Greens, Islamabad

*Job Type:* Full-Time | On-Site

*Salary:* PKR 100,000/month

*Experience:* Mid-Level

*Candidate Location:* Islamabad residents only

About the Role

We are looking for a *young, energetic, and results-driven Performance Marketer* with a strong marketing background and hands-on experience in digital advertising. The ideal candidate should be analytical, creative, proactive, and capable of managing campaigns independently while focusing on measurable business results.

Key Responsibilities

* Plan, launch, manage, and optimize paid digital marketing campaigns.

* Manage campaigns across *Meta Ads, Google Ads, Instagram, and other relevant platforms*.

* Develop audience targeting, retargeting, and campaign strategies.

* Monitor and optimize key performance metrics including *CPL, CPA, CPC, CTR, conversion rate, and ROAS*.

* Conduct A/B testing of ad creatives, copy, audiences, and landing pages.

* Manage and optimize advertising budgets according to campaign objectives.

* Analyze campaign data and identify opportunities for improved performance.

* Prepare regular performance reports with actionable insights.

* Coordinate with graphic designers, content writers, and other marketing team members to develop high-performing ad creatives.

* Conduct competitor and market research to identify new growth opportunities.

* Stay updated with the latest digital marketing trends, advertising platforms, and best practices.

* Work closely with the sales team to improve lead quality and conversion.

Requirements

* *Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.*

* *2–4 years of relevant experience* in digital/performance marketing.

* Strong hands-on experience with *Meta Ads Manager and Google Ads*.

* Good understanding of digital marketing funnels, lead generation, and conversion optimization.

* Knowledge of *Google Analytics/GA4, Meta Pixel, and conversion tracking* will be preferred.

* Strong analytical and problem-solving skills.

* Good communication and reporting skills.

* Ability to work in a fast-paced environment.

* *Must be a resident of Islamabad.*

* Must be willing to work *on-site at Gulberg Greens, Islamabad*.

What We’re Looking For

We’re looking for someone who is *young, energetic, ambitious, and genuinely passionate about marketing*, with the ability to take ownership of campaigns and focus on measurable results.

*Salary: PKR 100,000/month*

*Only candidates residing in Islamabad will be considered.*

Pay: Rs90,000.00 - Rs100,000.00 per month

Work Location: In person