Performance Marketer

Key Responsibilities

• Plan, launch and manage Meta Ads campaigns for domestic and international travel products.
• Manage campaign structure, audiences, budgets, placements and optimization.
• Monitor CPL, CTR, CPM, CPC, lead quality, conversion rate, CAC and ROAS.
• Identify which campaigns and creatives are generating qualified leads and bookings.
• Continuously test new creatives, hooks, offers, audiences and campaign structures.
• Work with the creative team to develop performance-oriented ad creatives.
• Analyze campaign performance on a daily and weekly basis.
• Optimize budgets based on campaign and trip-level performance.
• Identify underperforming campaigns and take corrective action quickly.
• Coordinate with the sales team to understand lead quality and booking conversion.
• Build proper tracking between advertising leads, CRM and confirmed bookings.
• Analyze the complete funnel from Ad → Lead → Sales Follow-up → Booking → Revenue.
• Create weekly performance reports with clear insights and action points.
• Research competitors, market trends, audience behavior and new advertising opportunities.
• Help scale successful campaigns while maintaining profitability.
• Experiment with new acquisition channels when relevant.

What We Are Looking For

• 2–5 years of hands-on performance marketing experience.
• Strong experience with Meta Ads Manager.
• Proven experience running lead-generation campaigns.
• Strong understanding of campaign optimization and performance metrics.
• Comfortable working with numbers, spreadsheets and data.
• Understanding of conversion funnels and customer acquisition.
• Experience with CRM and lead tracking is a strong advantage.
• Ability to understand whether a campaign is actually contributing to revenue, not just leads.
• Strong analytical and problem-solving skills.
• Ability to work independently and take ownership of results.
• Fast learner who enjoys testing and experimenting.
• Good communication and coordination skills.

Preferred Experience

Experience in any of the following industries will be an advantage:

• Travel & Tourism
• Hospitality
• E-commerce
• Education
• Real Estate
• D2C
• Lead-generation businesses

Experience with the following tools is a plus:

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Sheets / Excel
• CRM platforms
• WhatsApp marketing
• Conversion tracking
• Meta Pixel / Conversions API
• Looker Studio or similar reporting tools

Important

We are not looking for someone who only knows how to run ads.

We want someone who thinks like a business owner and asks:

“How much did we spend, how many qualified leads did we get, how many bookings came from those leads, and how much revenue/profit did we generate?”

You should be comfortable taking responsibility for performance and making decisions based on data.

Key Performance Indicators

Your performance will be evaluated based on:

• Qualified Leads
• Cost Per Lead
• Lead-to-Booking Conversion Rate
• Customer Acquisition Cost
• Revenue Generated
• ROAS
• Campaign Profitability
• Creative Performance
• Overall marketing efficiency

Pay: ₹15,000.00 - ₹30,000.00 per month

Experience:

• Facebook Advertising: 1 year (Required)

Work Location: In person